Vendors competing in the stationary scanner market face a number of seemingly insurmountable obstacles. These include, but are not limited to, growing demand for and adoption of mobility-enabling devices and enterprise reluctance to make significant investments in technology solutions that are incapable of offering multi-application support. Vendor revenues for stationary scanners (POS and industrial combined) dipped slightly from 2011 to 2012, with industrial laser scanners declining more. Improving global economic conditions coupled with new product introductions will lead to projected revenue growth of more than 4% through 2017. Challenges including price sensitivity and the availability of multi-purpose, multi-application enabling mobile options will escalate in the future. While laser scanners continue to be deployed for applications such as long-range scanning and in environments with high-throughput requirements, their dominance is drawing to a close. Camera-based imaging solutions offer attractive price-performance ratios, and read/decode a broad range of barcode symbologies and applications. Increased focus on enabling multi-application support on these devices will push adoption of scanners that organizations can use to address unique requirements and use cases. These are just a sample of the market size and growth insights we provide in the report.
VDC believes those vendors that focus on application development in collaboration with their solution partners will be most successful in ramping up stationary scanner investment and implementation. Barcode scanners have historically helped users identify products as they move through the supply chain. Enterprises have begun to successfully determine the exact location of these products, especially in conjunction with other data capture technologies such as RF-based solutions. Now with imagers, organizations also have the ability to capture the state the product is in. This isn’t yet an extensively leveraged capability, but VDC expects to see more of it in the near future.
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