TEKLYNX International recently conducted two live exclusive workshops for resellers, partnering
with VDC Research Group, CEO Focus and Felton Consulting for the events. The virtual workshops were designed for executive-to-executive dialogue on topics to help better position TEKLYNX’s reseller partners and their AIDC business for continued growth and success. These workshops also served as a fitting platform for TEKLYNX to unveil its new Strategic Partner Program.
Thefirst live “Channel Leadership: Fast Lane to Success” workshop was held Thursday, May 16th and drewover 85 attendees. It was an outstanding turnout and a highly successful event. And, due to a high level of demand, TEKLYNX invested in a second workshop that took place Wednesday, May 22nd that netted roughly 40 attendees.
Through the workshop attendees engaged in discussions around:
- The past, present and future of the AIDC industry – to ensure attendees’ businesses align with future AIDC customer/user trends to avoid falling behind.
- Best-in-class business strategies and processes.
- Tools to leverage to grow, track and manage resellers’ businesses.
- Tips to stay competitive and relevant through the right product mix, competencies and partners.
VDC Research was very excited to be a part of this workshop to discuss how the AIDC market has evolved in terms of product development as well as end user adoption and reseller evolution. First, VDC took a look at end user AIDC product adoption trends. We then walked attendees through reseller trends and market dynamics – past, present and future.
During the workshops, the best way for us to depict the evolution of the AIDC market was through a bell curve, starting with the early innovators and moving through to new innovation. In the book Crossing the Chasm, the author proposes a “Technology Adoption Lifecycle,” represented by a bell-shaped curve which describes the chronology of when companies adopt technologies. Our curve was an adaptation and was shaped to reflect key points in time against user demand and end user classification types spanning the innovators in the 1970s through various end user adoption groups to the new innovation or innovators being seen today and in the future. We repeated the bell curve exercise for the reseller community, highlighting key moments in the storied history of AIDC.
The importance was to communicate how end user needs have changed with their demand over time and how those needs have impacted AIDC market and solution development, especially among the reseller community.
Attendee feedback was extremely positive and stellar questions were posed throughout the workshops.
A special thank you to Laura Henderson, General Manager at TEKLYNX, and her highly dedicated team for inviting VDC Research to participate in and contribute to both workshops.
If you were unable to attend either workshop, please contact the TEKLYNX Partner Manager at 414-837-4768 for more information.