Leading vendors ramping up focus on solutions for IVI applications
In a recent webcast together with IBM Rational, VDC discussed the mounting complexity of automotive applications – specifically electronic control units (ECUs) such as engine control modules – and how these systems have played an expanded role in enabling automotive manufacturers to equip their vehicles with the features necessary to differentiate themselves from the competition. Beyond ECUs, another differentiator that has increasingly come into focus in the last several years is the in-vehicle infotainment (IVI) system.
To serve this growing trend, leading embedded software vendors such as Mentor Graphics, Microsoft, MontaVista Software, QNX Software Systems, and Wind River have all dedicated significant resources – both technical and marketing – to their solutions for IVI applications. The momentum behind the GENIVI Alliance has further solidified the importance of IVI systems, which can provide a customized user experience through enhanced communication, navigation, and other audio/video entertainment functionality.
Perhaps indicative of the longer software development cycles needed to develop and refine the innovative features found in today’s IVI systems, data from VDC’s 2011 Embedded Engineering Survey shows that the duration of these projects was on average two months longer than what was estimated for under-the-hood applications such as braking systems and transmission controls. This is also echoed in responses estimating the percentage of the total development cost of these projects that is related to software development, for which respondents developing IVI applications indicated a greater percentage than did those developing other types of automotive systems.
Will the project length and software development cost for these applications decline as the relevant software solutions mature and initiatives such as those governed by the GENIVI Alliance gain adoption, or is the nature of IVI projects such that development timelines and expenses will always be more significant than for other automotive applications?
VDC investigates this and other vertical market specific trends from across the embedded landscape in our upcoming report, Vertical Markets & Applications, from our 2011 Embedded Software & Tools Market Intelligence Service. This study will provide an analysis of individual vertical market standards, trends, current and emerging practices, and analysis of select applications within the following vertical markets:
- Consumer electronics
- Industrial automation
- Medical devices
- Mobile phones
- Office/business automation
- Retail automation
Please contact us for more information.