51 posts categorized "Market Segment"


IoT Application Platforms – What Company Will Take the Next Bite?

Few areas of technology or business can match the current levels of interest and anticipation surrounding the internet of things (IoT). Embedded engineering organizations and enterprises alike are struggling to keep pace with the expected rate of IoT change. They are rapidly modifying their business plans to pursue new service revenue opportunities enabled by the IoT. But challenges from tighter time-to-market windows and project requirements that extend far beyond existing internal skill sets is yet again recasting the traditional software build-versus-buy calculation. More organizations now recognize the need for new third-party development and management platforms to help them jumpstart IoT application creation and monetization.

VDC Research initiated coverage of this dynamic segment with the recent publication of the IoT Application Development and Deployment Platform (ADDP) market report. The executive summary is available here. We forecast revenue from IoT ADDP solutions is forecast to expand at over 40% compound annual growth rate (CAGR) through 2016. As one might expect, this pace of revenue growth in the ADDP segment and the IoT at large has drawn the attention of larger software and system solution providers.

As part of PTC’s strategy to supply “closed-loop lifecycle management” for systems engineering, the company bought two of the leading ADDP suppliers. (See more on this strategy here) PTC acquired ThingWorx in December 2013 and Axeda in August 2014. In March 2015, IBM announced plans to invest $3 billion in a new 'Internet of Things' unit over the next four years. But the Amazon acquisition of 2lemetry, also in March 2015, demonstrates that interest in entering this sector is not be limited to organizations currently competing in the ALM or PLM solutions market.

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As the IoT matures, more embedded devices and back-end enterprise systems will continue to be linked together over communication networks in order to provide differentiating and lucrative services. Companies viewing the rapidly expanding ADDP opportunity as an adjacent market will come from broad range of segments including providers of operating systems, semiconductors, telecommunication networks, computing hardware/modules, enterprise back-end systems, and other software solutions. Independent providers of IoT application platforms should plan for new competitors and potential suitors from a number of domains.

Stay tuned, we expect that more companies with deep pockets and expansive sales distribution will likely follow the lead of Amazon and PTC by entering the ADDP segment via acquisition in the next few years.


For more information, we invite you inquire about our research and download the executive summary of our IoT Application Development and Deployment Platform; it is available here.


VDC Embedded Jama Software Webinar

How to Understand Requirements Management to Develop and Deliver Faster

For Embedded Systems Developers, Time to Market is Critical. Learn the No. 1 Strategy to Develop and Deliver Faster.

During this free webinar on Wednesday, July 23 at 1:00pm ET / 10:00am PT, VDC Research analyst André Girard and Jama Software co-founder Derwyn Harris will present on the growing necessity for requirements management (RM) tools in the face of today’s increasingly complex code bases, distributed development teams, and stricter budgets.

OEMs are facing constant pressure for innovation even with tight budgets, and they are dedicating more of their resources towards software development. Despite the importance of well-written requirements in the software development lifecycle, usage rates of RM tools are still dangerously low, with only 23% of embedded engineers polled by VDC in 2014 indicating they were using a formal RM solution on their current project. To meet demands for an accelerated pace of software content creation, developers will need to better utilize RM tools to monitor and manage the development lifecycle from beginning to end.

This webinar will explore: 

  • How has the software development process changed? 
  • What challenges are OEMs facing today? 
  • How do RM tools help deal with these challenges? 
  • How can RM tools save time and money for OEMs?

Tune in to this webinar to learn the answer to these questions and more. Those who register for this webinar will also receive a free copy of VDC Research’s report, “Pinching Pennies on Requirements Management is Too Costly”, by André Girard.

Click here to register for the webinar. To learn more about the research and products offered by VDC Research’s Embedded Software & Tools practice, click here.


Patrick McGrath

Research Associate, VDC Research


Is this a run on static analysis?

The static analysis solutions market is one of the most dynamic segments VDC’s embedded software team currently tracks. While still a relatively young and evolving technology, static analysis has rapidly become a standard -- perhaps even necessary -- element of the software development lifecycle. Software is emerging as the primary agent for differentiation and resource investment for more companies as they try to speed the delivery of innovative new solutions. The development of increasingly complex software needed for these devices and systems is accelerating growth of code quality and security issues that static analysis is designed to address. In parallel, there is a growing awareness of the potentially catastrophic impact of software failure. As a result, we expect static analysis tools to generate revenue growth exceeding many other tooling segments.

“Strong forecasted growth and the presence of several profitable, small, and privately owned companies among market leaders make the segment (static analysis) ripe for mergers and acquisitions.”  - VDC Research, Stategic Insights 2013, The Global Market for Automated Testing and Verification Tools

Earlier this week Synopsys, a prominent supplier of electronic design automation and semiconductor IP solutions, announced it reached an agreement to purchase Coverity for approximately $375M (US).

The news is compelling for several reasons. Code analysis offerings of Coverity represent a logical expansion of the existing Synopsys portfolio into an adjacent technology area. The acquisition of Coverity would provide Synopsys with the leading vendor share position in the static analysis tool market, a segment expanding at a compound annual growth rate greater than 15%. Furthermore, the combined sales teams and existing customer bases should provide excellent opportunities for both Coverity and Synopsys to increase sales into new realms, primarily the semiconductor and ISV markets, respectively.

The Coverity acquisition by Synopsys should not be viewed in isolation. There was another acquisition of a leading code analysis supplier in January, when Rogue Wave Software purchased Klocwork. We see the opportunity for many of the same synergistic benefits to the Klocwork/Rogue Wave integration as in the Synopsys/Coverity combination. It will be interesting to see if these recent acquistions provide the necessary impetus for more potential suitors to buy one of the remaining independent static analysis tool suppliers.


Agile2013: VDC Research is heading to Nashville - Music City!

The M2M Embedded Software team is excited to be heading to Nashville to attend Agile2013 (#agile2013). The growing adoption of Agile methodologies is one of the most important developments in the software lifecycle management solution market since VDC started covering it in 2000.

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Despite origins in the enterprise/IT software development world, iterative software development methods have also taken hold in the embedded market. In fact, nearly 50% of embedded engineers we surveyed in 2012 used Agile and Iterative methods.

As embedded systems continue to evolve, organizations still relying on traditional development methodologies are struggling to keep pace with their software content creation demands. Many of these OEMs are accustomed to the traditional, serial development workflows especially common within safety-critical application classes. However, updates to several software standards, such as DO-178C, have provided the embedded industry with better clarification and more guidelines around the new development techniques. As a result of these pressures and advances, we expect iterative development methodologies will continue to gain new adherents in the embedded market.


Hope to see you there

If you want to learn about the latest Agile approaches, methods, technologies, tools, leadership principles, management philosophies and processes, we hope you will attend Agile2013. Also, please check out some of our free research on Agile, DevOps, and software development tools.

Contact us ASAP to schedule a meeting

VDC will be attending the Agile2013 conference Monday, August 5th and Tuesday, August 6th.

Contact André Girard, Sr. Analyst, M2M Embedded Software & Tools at:

agirard@vdcresearch.com or 508.653.9000 x153.

We look forward to seeing you at the show!



VDC Research is the leading M2M market intelligence firm that provides engineering leaders and technology suppliers with research-driven insights to help guide their product development and technology strategies. For over two decades, VDC Research has been conducting research and analysis of the global M2M market. Born out of its embedded engineering research practice, VDC Research surveys and interacts with thousands of engineers from all vertical markets including industrial automation, retail, manufacturing and medical devices, to gain insight into their project requirements, solution selection criteria, preferences and trends. 

Based on a unique blend of quantitative and qualitative analysis that offer granularity and breadth of coverage, VDC is organized around four practice areas, each with its own focused area of coverage. Together, they enable a unique 360-degree perspective of the opportunities and challenges resulting from The Internet of Things and M2M.

For more information visit: www.vdcresearch.com


The Embedded Software Beat

Part one of a Q&A with Matt Klassen, Director of Product and Solutions Marketing at PTC.

This interview is part of an ongoing series we conduct with embedded software solution providers to share views on their company, products, and state of the market.

VDC’s Embedded Software team was fortunate to catch up with Mr. Klassen shortly after the 2013 PTC Live Global, PTC’s annual event for engineers, IT and service professionals to network, hear corporate updates, learn, and listen to interesting customer presentations.

VDC: PTC has been supporting the embedded industry since 1985. Can you briefly introduce the company to our readers?

Klassen: PTC started as a CAD software provider and revolutionized that market with Pro/ENGINEER, the industry's first successful rule-based constraint (sometimes called "parametric" or "variational") 3D CADmodeling system.  In the late 90’s, PTC acquired Windchill Technology Inc. and launched the first internet based PLM solution which has grown into a half billion dollar business.  In 2011 PTC acquired MKS, a leading provider of ALM solutions, to address the engineering challenges as products transform into smart, software intensive systems.  

VDC: For anyone who may have missed the event, what were some of the highlights of the 2013 PTC Live Global?

Klassen: There were a lot of highlights at this year’s conference, but as usual, our customers really took center stage.  The keynotes on both Monday and Tuesday featured several marquis customers that underscored Jim Heppelmann’s talk on the forces that are transforming the way products are designed, manufactured and serviced.  Forces like digitization, globalization, compliance, personalization, software intensive products, connectivity, and servitization are all at work in the market and manufacturers that embrace these by transforming their process and tool landscape, will be positioned to lead the market.  PTC is positioned to partner with these companies to provide guidance and technology to do just that.

VDC: What challenges do engineers face today in designing and developing embedded devices and how are embedded software suppliers responding?

Klassen:  Engineers face a whole host of challenges today including:

-       Reusing software development artifacts across product variants

-       Cross engineering discipline collaboration

-       Taking advantage of Agile methods in highly complex and regulated environments

-       Managing the high velocity of software driven change and implications across discliplines

Traditional ALM vendors are not addressing these challenges very effectively.  Traditional PLM vendors are trying to address these challenges but their hardware oriented solutions are ill-equipped.  PTC has a unique opportunity to address these challenges with an integrated ALM and PLM set of solutions. 

Please check back on Tuesday 6/25 for part 2 of this discussion with Matt Klassen, Director of Product and Solutions Marketing at PTC

Matt KlassenMatt Klassen is passionate about helping customers improve the way they build software intensive products and has been helping organizations excel with software for 20 years.  In his role as Director of ALM Solutions Marketing, Mr. Klassen is responsible for leading the effort to define, market, and sell PTC software and systems engineering management solutions built on PTC Integrity.  With many years working with customers on their complex software systems, Matt has the in knowledge to understand customer challenges across the software development lifecycle in many industries including medical devices, automotive, aerospace, and high tech electronics.  Matt has been a featured speaker at many conferences and events.




It’s Electric…Boogie Woogie Woogie!

As the world’s energy reserves continue to wane, there is an ongoing shift towards the use of renewable energy sources. Concurrently, developments in advanced electric power systems (EPS), more commonly known as smart grids, are catching the eye of utility and power companies worldwide. Using two-way digital communication technology, smart grids can generate and distribute sustainable, economic and secure energy supplies.

In response to advances in EPSs, an increasing number of renewable energy-based resource installations are taking place. As these installations occur, it is critical to ensure that these systems are properly engineered in accordance with relevant performance standards such as IEEE 1547.

IEEE 1547 was established to provide a standard set of requirements to address key issues such as voltage regulation, synchronization and isolation, the handling of abnormal grid conditions, and power quality, among others.

 However, the testing and validation of individual components within an EPS is no longer sufficient. In order to mitigate the associated operational risks of complex grids under dynamic situations, the testing must now encompass the entire system. Thus, there is considerable potential to reduce the time frame required for running such compliance tests by automating portions of the testing process using hardware-in-the-loop (HIL) simulation.

The use of HIL in combining simulation with hardware experimentation is crucial in validating complex electric power systems in real-time. The technical integration of advanced EPSs will have a progressively more profound impact on grid stability, reliability, and availability as the penetration of renewable distributed energy resources increases. These developments will have more and more utility companies utilizing the simulation and testing benefits HIL has to offer.


More insight

For further investigation and discussion about the emerging trends in the HIL landscape, and other important shifts in systems lifecycle management, please see our 2013 Software & Systems Lifecycle Management Tools Market Intelligence Service.


Guest authored by Dan McGowan, Research Assistant at VDC Research


Model That MIMO

Wireless networks have been pressed to rapidly evolve as ever greater numbers of subscribers utilize mobile devices to transmit an increasing volume of data. In fact, Cisco projects the number of mobile-connected devices, driven by a combination of personal devices and machine-to-machine (M2M) applications, will exceed the world’s population by the end of this year and that mobile data traffic will expand at a CAGR of 66% through 2017.

Technologies such as Multiple-Input Multiple-Output (MIMO) and other multiple antenna techniques have emerged in response to this increased demand for wireless network throughput. MIMO systems employ multiple antennas at both the transmitter and receiver end of the communication system. This approach considerably improves performance, providing higher data rates while maintaining spectral efficiency. However, a price paid for these advances is greater system complexity facing embedded engineers tasked with designing the networks.

Accurate design of the wireless communications channel is key to optimizing network system performance. This requires consideration of a large number of variables and is a challenge well suited to software-based modeling tools. VDC Research has spoken with leading suppliers of commercially available modeling tools as we update our coverage of Software and System Lifecycle Management solutions for 2013. These conversations have revealed a growing interest in system design tools within the communications market.

Suppliers are responding to this demand. For example this week, MathWorks announced software enhancements to the Phased Array System Toolbox and SimRF to enable wireless communications and radar system designers to speed up modeling and simulation within the MATLAB and Simulink environments. Going forward, telecommunications engineers will increasingly leverage software and systems modeling tools as they design the complex next-generation networks of tomorrow.

More insight                                     

For immediate access to further investigation and discussion about software and systems modeling tools, please see our 2012 Software & Systems Lifecycle Management Tools Market Intelligence Service. The M2M Embedded Software team at VDC is in the process of updating this research for 2013. The 2013 Software & System Modeling Tools volume will be available in the next couple of weeks. 


Software Takes the Wheel

While embedded software and connectivity proves to be a massive challenge for automotive manufacturers, it also plays an increasingly vital role in providing a safer, more fuel-efficient, and differentiated user driving experience. Automakers are working closely with software developers and solutions providers to expand and improve upon both under-the-hood and in-vehicle applications. Consumer digitization has hit the automobile, and automotive OEMs must look forward with software in mind.

Embedded software continues to enhance the safety and performance of modern vehicles. The steady, widespread adoption of Advanced Driver Assistance Systems (ADAS), each of which controlled by complex real-time embedded systems, bestows consumers such safety functions as adaptive cruise control, blind spot detection, emergency brake assist and more. Also, coinciding with the rapid adoption of hybrid electric vehicles (HEVs) and their inherent increased amount of electronic components, software is steadily becoming a more critical  way to achieve higher fuel economy, lower emissions, and improved performance through powertrain optimization and intelligent engine management. Environmental regulations and volatile oil prices will continue to drive the use of software algorithms in engine control.

In-Vehicle Infotainment (IVI) systems are redefining the driving experience and simultaneously providing a new landscape for OEM differentiation. A number of automotive manufacturers, including Ford, GM, Toyota, and Nissan, have deployed IVI systems in mid- to high- grade models to capitalize on this rising trend. Automobile Magazine’s ‘2012 Car of the Year’ winner, the Tesla Model S, features a 17-inch touchscreen running a Linux-based OS that integrates navigation, communications, cabin controls and vehicle data while providing Wi-Fi or mobile connectivity. IVI systems today may include such functions as GPS/navigation, mobile phone integration, climate control, social networking, DVD playback and more.

VDC investigated the growing value and rate of change of software in automotive technology in our recently published Automotive/Rail/Transportation report from our research service, Strategic Insights 2012: Embedded Software & Tools Market.

Please contact us for more information.


Dude, what did you do in your car?

Data privacy has long been a hot contested topic fought between privacy advocates and governing bodies. The definitions of privacy laws and ownership of data are increasingly challenged as electrical systems today become more sophisticated and accrue more information. In recent years, the automotive industry has provided more kindling for the fire with the installation of event data recorders (EDR) – much like a black box in an aircraft – in most (85+%) new vehicles. Without regulation of these devices, whose presence is generally unknown, everyday drivers are potentially vulnerable to their vehicles’ data being misused by authorities and insurance providers for their own self-interests.

An EDR device is typically the size of a deck of playing cards and is installed as part of the airbag control module – storing data produced by automobile safety systems networked throughout the vehicle in the event of a crash. The EDR was originally installed by auto manufacturers to verify that their airbags had deployed as designed. As these devices matured and collected more data, researchers and automakers were able to refine and improve various safety systems. Devices today are capable of recording several variables in the event of a crash such as: the speed the vehicle was travelling, whether or not the brake was applied, the number of and time between crash events, whether or not the driver was using a safety belt, and more.

It comes as little surprise that this valuable information is making its way into courtrooms, influencing the verdicts of criminal and civil cases. Also unsurprising, insurance agencies are interested in ERD data to learn about your habits and capabilities as a driver to set price quotes and policy parameters. With no federal laws deciding who should have access to black box data, the states were left to develop their own laws surrounding the issue. Today, only 13 states across the country have passed laws governing the ownership of ERD data – leaving 37 states with no rules preventing law enforcement or insurance agencies from obtaining data.

However, the potential for conflict over data reliability and security currently prohibits EDR from regularly standing up in court. Privacy advocates argue that EDR devices are a means to ‘spy on them’ and some have gone as far as to use lockable mechanical covers to block access to their vehicles’ OBD-II ports from which EDR data is typically extracted. Furthermore, they argue that EDR devices effectively violate several amendments of the U.S. Constitution including: the Fourth Amendment (freedom from search and seizure), the Fifth Amendment (privilege against self-incrimination) and the Sixth Amendment (the right of the accused to cross-examine any witnesses testifying against them).

Auto manufacturers and EDR OEMs do have a guiding light in this foray with standards established by the National Highway Transportation Safety Administration (NHTSA). To be clear, black boxes are not mandatory under NHTSA rules – but as of Sept. 1, 2012, all EDR-equipped light vehicles manufactured in the model year 2013 and beyond must comply. These standards enforce auto manufacturers to disclose all onboard safety-related data recording functions to consumers. Additionally, EDRs must keep a record of 15 discrete variables and be able to withstand a multievent crash. 

Predictions for 2013 are cloudy as ever with changes possibly coming from a variety of authorities. OEMs must prepare to adapt their EDR systems as consumers become more aware of the technology and further regulations are passed. This may involve installing additional components (such as the aforementioned lockable covers), designing more complex recording devices, or even further ruggedization for reliability. Perhaps the data itself will be protected – presenting a possible opportunity for encryption solutions providers like Mocana and Revere Security.

Pending legislation could change the courtroom landscape dramatically. The Motor Vehicle and Highway Safety Improvement Act of 2011, or Mariah’s Act, would make any data in a vehicle’s black box the property of the vehicle’s owner. The bill remains in limbo waiting for approval from the senate since December 2011.

As EDR devices become standard and vehicles are increasingly connected (BMW’s vehicles now come with an EDR that communicates a car’s information to local dealerships for maintenance scheduling), data privacy and ownership will become a hotter topic still. OEMs must remain versatile to address further new or changing requirements presented by either the NHTSA or local states – possibly even the federal government. Just remember that your car will likely have a story to tell the next time (hopefully not!) you get into a fender bender.



The Embedded Software Beat

A Q&A with Stefan Skarin, Chief Executive Officer, IAR Systems Group AB.

This interview is the fourth in a series that we look to conduct during the course of 2012 with embedded software solution providers to share their views on their company, products, and state of the market.

VDC was fortunate to catch up with Mr. Skarin in advance of the ARM TechCon where IAR Systems will be announcing and demonstrating new products.

VDC: IAR Systems is a long-time supplier of software development solutions to the embedded market.  Can you briefly introduce the company to our readers? Iarsystemslogo

Skarin: IAR Systems was founded in 1983 and actually launched the world's first C compiler for the 8051 microprocessor. Since, we have grown from a local Swedish company to a global player with ten offices all over the world, and 14,000 customers in all industries. We have developed more C and C++ compilers than any other company in the embedded industry, and I would say we have accumulated a unique understanding of embedded developers’ needs. We are proud to support the market's widest range of architectures, and we are continuously enhancing our products and adding new functionality that we believe developers will benefit from. Our suite of development tools for embedded applications is called IAR Embedded Workbench and provides a complete set of C/C++ compiler and debugger tools.

VDC: What are the challenges engineers face today in designing and developing embedded devices and how are embedded software suppliers responding?

Skarin: Embedded systems are becoming more and more complex, and at the same time the time to market for new products is becoming more and more crucial. These factors create needs for simplified, flexible workflows. Companies are streamlining their development to avoid delays, and of course also to maximize the return on investment. So basically, developers need to get up and running quickly, and work faster, as the same time as their assignments are becoming more complicated. We are aiming to supply tools that are easy to use, while at the same time offer high performance and advanced functionality. To have the ability to reuse code can also help increase productivity. It is also important for software suppliers to simplify integration between tools and systems. Whether or not the supplier is able to offer you technical support when and where you need it, to help you keep production going according to schedule, is of course also a major differentiator.

VDC: Power consumption is a critical design objective for battery operated embedded devices. How do IAR software development solutions help developers improve and manage battery life?

Skarin: This is an area where I believe software suppliers have a major role to play, and we are putting a lot of effort into helping developers minimize power consumption. A couple of years ago, we introduced our innovative Power debugging technology. This technology provides software developers with information about the power consumption in their specific application. The information is coupled to the source code and enables the developers to find any power spikes, and to test and tune the application for power optimization. Earlier this year, we launched the debug probe I-jet, which enables even more refined power measurements.

To have highly optimized code is a great way to minimize power consumption. Our compiler creates extremely compact code that runs fast and saves on the power needed to complete the tasks. We have worked extensively with compiler optimization technology for several years, but we are still able to further tweak this, and are continuously trying to beat our own records.

VDC: Today’s embedded systems have grown increasingly complex and software is coming to define a greater portion of the end product value. What’s your view on the use of modeling tools within the product development lifecycle to help engineering organizations manage this complexity?

Skarin: I believe we will see more of modeling tools as systems keep gaining in complexity. As I mentioned before, it will be even more important for software suppliers to offer extensive possibilities for integration between tools, for example modeling tools. The entire development workflows need to be well-connected and interaction between different tools need to be seamless and easy to work with.

IAR Systems supplies the state machine toolset IAR visualSTATE. It is based on a subset of the Unified Modeling Language (UML) and is used to design, test and implement embedded applications based on state machines.

VDC: In safety critical applications, regulations and compliance requirements are driving the need for increased use of automated test tools to ensure code reliability and quality. How do IAR Systems software development solutions assist developers in meeting regulatory and compliance requirements?

Skarin: We have many customers working with safety-critical applications, mainly within the medical and automotive industries. Our tools comply with industry standards and we use several commercial, and in-house developed test suites to make sure we conform to the standards. IAR Embedded Workbench features automatic checking of MISRA-C rules to ensure compliance during development, and also performs type checking during the linking process and runs extensive diagnostics, which ensures the reliability of the generated code. Our tools are also well integrated with test platforms supplied by companies such as Parasoft, LDRA, PRQA, and VectorCAST.

VDC: If you were to take a look a look into your crystal ball, how do see the opportunities for the embedded software market shaping up for 2013?

Skarin: The number of embedded devices is growing rapidly, and that gives a good potential. For us, the focus is on supplying the tools that the market needs. I see those tools as being able to handle complex applications, while ensuring safety and reliability of the code. The need for low power consumption is of course highly relevant during 2013, and I expect that all software suppliers will need to do even more in this area.

VDC: Thank you Stefan.

Interested in participating in VDC’s “The Embedded Software Beat” series of interviews? Please reach out and let us know.

Stefan Skarin was appointed CEO of Nocom Drift, now IAR Systems Group AB, in 2000 after Stefan Skarinestablishing an outstanding track record of sales and corporate development in the IT software industry. In 2003, Mr. Skarin turned Nocom around from bankruptcy to its best profit in 20 years. He went on to double the company’s profit year over year in both 2004 and 2005, and Nocom became the best share and best IT share at Stockholm Nasdaq. In 2005, he acquired IAR Systems and, in reshaping the focus of IAR Systems as a leading provider of software for programming embedded systems processors, Mr. Skarin made 24 acquisitions and investments in Europe.

Mr. Skarin consistently focuses on achievement. During his first year as CEO of IAR Systems, he grew the company by 22 percent, and the company experienced its best-ever sales year in 2010 across all four regions. In 2011, IAR Systems grew 26 percent and achieved record profits.  This year, IAR Systems boasts the greatest share growth in the IT sector so far in 2012.

Mr. Skarin started his career at Ericson Mobile in 1985 when the Ericson mobile phone was launched. He moved on to Oracle Nordic starting out as the finance director, and then moving on to accomplish an impressive number of sales achievements. He was Finance Director in 1987, and became CEO of Oracle Spain in 1991, where he led a major company restructuring. At 29 years old, Mr. Skarin became the youngest CEO in Oracle when he became CEO of Oracle Eastern Europe in 1992. During his tenure there, he reached the highest quota in the company –22 MUSD – and established Oracle in four countries in Eastern Europe.

After Oracle, Mr. Skarin served as CEO for Interleaf Nordic and then worked as Sales Director at Adobe, where he established Adobe Finland. His successful sales accomplishments resulted in two personal awards for the two biggest global deals in Adobe’s history.

Mr. Skarin has served on the board of the Society for Organizational Learning (SoL) in Sweden for three years, global SoL for two years, and he is a founding member of Academy for Change. Mr. Skarin has also had a number of speaking engagements with organizations including Save the Children International and World Wildlife Fund International in United States, Europe and Asia Pacific.
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