Part one of a Q&A with Matt Klassen, Director of Product and
Solutions Marketing at PTC.
This interview is part of an ongoing series we
conduct with embedded software solution providers to share views on their
company, products, and state of the market.
VDC’s Embedded Software team was fortunate to catch
up with Mr. Klassen shortly after the 2013 PTC Live Global, PTC’s annual event
for engineers, IT and service professionals to network, hear corporate updates,
learn, and listen to interesting customer presentations.
VDC: PTC has been
supporting the embedded industry since 1985. Can you briefly introduce the
company to our readers?
Klassen: PTC started as
a CAD software provider and revolutionized that market with Pro/ENGINEER,
the industry's first successful rule-based constraint (sometimes called
"parametric" or "variational") 3D CADmodeling
system. In the late 90’s, PTC acquired
Windchill Technology Inc. and launched the first internet based PLM solution
which has grown into a half billion dollar business. In 2011 PTC acquired MKS, a leading provider
of ALM solutions, to address the engineering challenges as products transform
into smart, software intensive systems.
VDC: For anyone who
may have missed the event, what were some of the highlights of the 2013 PTC
Klassen: There were a
lot of highlights at this year’s conference, but as usual, our customers really
took center stage. The keynotes on both
Monday and Tuesday featured several marquis customers that underscored Jim
Heppelmann’s talk on the forces that are transforming the way products are
designed, manufactured and serviced. Forces
like digitization, globalization, compliance, personalization, software
intensive products, connectivity, and servitization are all at work in the
market and manufacturers that embrace these by transforming their process and
tool landscape, will be positioned to lead the market. PTC is positioned to partner with these
companies to provide guidance and technology to do just that.
challenges do engineers face today in designing and developing embedded devices
and how are embedded software suppliers responding?
Klassen: Engineers face a whole host of challenges
- Reusing software development artifacts across product
- Cross engineering discipline collaboration
- Taking advantage of Agile methods in highly complex and
- Managing the high velocity of software driven change and
implications across discliplines
Traditional ALM vendors are not addressing these challenges very
effectively. Traditional PLM vendors are
trying to address these challenges but their hardware oriented solutions are
ill-equipped. PTC has a unique
opportunity to address these challenges with an integrated ALM and PLM set of
Please check back on Tuesday 6/25 for part 2 of this discussion with Matt Klassen, Director of Product and Solutions Marketing at PTC
is passionate about helping customers improve the way they build software
intensive products and has been helping organizations excel with software for
20 years. In his role as Director of ALM
Solutions Marketing, Mr. Klassen is responsible for leading the effort to define,
market, and sell PTC software and systems engineering management solutions built
on PTC Integrity. With many years working
with customers on their complex software systems, Matt has the in knowledge to
understand customer challenges across the software development lifecycle in
many industries including medical devices, automotive, aerospace, and high tech
electronics. Matt has been a featured
speaker at many conferences and events.