16 posts categorized "Regions"

09/24/2011

AVAILABLE NOW - VDC RELEASES EMBEDDED ENGINEERING SURVEY DATA FOR 2011

The 2011 engineering survey data reports provide insight into the behavior, opinions, and demographics of embedded engineers, the degree to which embedded system engineering tasks are converging, and key system engineering trends likely to impact embedded systems manufacturers and solution providers over the short and long term.

This survey data is based on detailed Web survey responses collected worldwide in the March to July 2011timeframe and offers an understanding about the dynamics of the embedded market as they relate to current and future product development trends. This detailed data provides access to VDC’s extensive knowledge of the embedded engineering community based on the individual report topics.

VDC’s Embedded Software 2011 Market Intelligence Service, Track 2: Embedded Systems Engineering Survey Data, includes five volumes with more than 120 exhibits per volume for:

· Operating Systems;
· Development Tools;
· Vertical Markets;
· Regions and select Countries; and
· Processor Architectures.

Who should be interested?

Software (ESW, ESL, and EDA) and hardware (silicon and board) solution providers (whether currently engaged in the embedded market or not) should find this information of interest, as these reports provide valuable insight into the types of current and future requirements and methodologies that companies are using to engineer embedded devices/systems. This information can be used to assist companies in differentiating their solutions, developing competitive strategies, engineering products that better meet current and future customer requirements, and/or supporting key marketing and sales claims.

Systems manufacturers and semiconductor suppliers will also find value in this data in developing an understanding of key system engineering trends that will impact their business in the short and long term, gaining a perspective on the embedded software and hardware market, and an understanding of the vendor options available to them.

Stayed tuned for further information and sample data to be released from these individual reports.

For further information about VDC’s Embedded Software 20011 Market Intelligence Service contact:
Bob Perugini, Account Director, 508.653.9000 ext. 144, rperugini@vdcresearch.com

03/07/2011

VDC Launches 2011 Embedded Engineering Survey

Develop Software or Systems? Earn Guaranteed $10 or have $10 donated to FIRST; Chance to Win an iPad 2!

VDC, an independent technology research firm, is conducting research for its annual evaluation of the embedded systems market. The research covers technologies and practices related to embedded engineering, and will help to inform VDC's ongoing study of engineering project teams and systems.

In appreciation of your participation -

The first 400 respondents who complete the survey will receive:

-       Choice of a $10 gift certificate or elect to make a $10 donation to FIRST (a charitable organization helping to promote the sciences to the next generation of engineers and developers).

All respondents (including the first 400) who complete the survey will receive:

-       Entry into the grand prize drawing for an Apple iPad 2;

-       Immediate access to a summary of VDC's 2010 Embedded Engineering survey results at the end of the survey; and

-       A summary of the 2011 Embedded Engineering survey findings once the survey is complete later this year.

To begin the survey, go to: http://bit.ly/hb5Lfn

Thank you very much for your assistance.

Best Regards,

The VDC Embedded Software and Tools Research Team

01/24/2011

VDC to Attend Embedded World March 1-3

We will be making the trip across the Atlantic again this year to visit the largest embedded technology tradeshow of the year, embedded world in Nuremberg, Germany.  Last year, the conference boasted over 18,000 visitors and over 700 exhibiting companies! 

While we are at the conference, we welcome the opportunity to meet with attending vendors to learn more about recent announcements, your company and its solutions.

You can arrange a meeting time with VDC by doing one of the following:

For Software and Tools related meetings

Contact Chris Rommel, Senior Analyst, Embedded Software & Tools Practice, VDC Research Group by contacting Chris at: crommel@vdcresearch.com or 508.653.9000 x 123.

For Hardware related meetings

Contact Richard Dean, Senior Analyst/Program Manager, Embedded Hardware and Systems Practice, VDC Research Group at: rdean@vdcresearch.com or 508.653.9000 x152.
 
Haven't decided if you're attending embedded world yet?

Please check out the embedded world website for more information on the conference program as well as information on all of the companies that will be exhibiting. You can also click here to register.
We look forward to seeing you at the show!

10/21/2010

Develop Software or Systems? Earn Guaranteed $10 or have $10 donated to FIRST; Chance to Win an iPad

VDC, an independent technology research firm, is conducting research for its study of the software and systems lifecycle management tools market. The research covers technologies and practices related to embedded and enterprise/IT software systems engineering, and will help to inform VDC's ongoing study of engineering project teams and systems.

 

In appreciation of your participation -

The first 400 respondents who complete the survey will receive:

-       Choice of a $10 Amazon.com gift certificate or elect to make a $10 donation to FIRST (a charitable organization helping to promote the sciences to the next generation of engineers and developers).

 

All respondents (including the first 400) who complete the survey will receive:

-       Entry into the grand prize drawing for an Apple iPad;

-       Immediate access to a summary of VDC's 2010 Embedded Engineering Survey results at the end of the survey; and

-       A summary of the 2010 Software and System Development survey findings once the survey is complete later this year.

 

To begin the survey, go to: http://bit.ly/9KXNLa

 

Thank you very much for your assistance.

Best Regards,

The VDC Embedded Software and Tools Research Team

08/03/2010

No, the OS Market hasn’t Frozen over, but, Yes, Those are all Penguins:

Commercial Mobile OS Suppliers Learning to Co-exist as OEMs Look to Increase Adoption of Open Source Platforms

 

Today’s mobile devices are more dependent on robust, complex operating systems capable of supporting a diverse ecosystem of new software applications. According to VDC’s recently published report on mobile operating systems, these  and other software  components  play a vital role for OEMs in the differentiation of their mobile devices, as advanced user interfaces, maximized use of hardware capabilities, and other unique user experiences are enabled by these software products.

 

However, operating system platforms maintained by industry consortia and through other open source projects are becoming increasingly popular in mobile devices, a trend which has impacted commercial suppliers in this market. While the commercial market is dominated by Microsoft, momentum behind consortia-based platforms has driven other commercial suppliers to broaden their product and services portfolio to offer additional support and services for open source platforms in addition to their proprietary offerings. Many of these new services are centered on Android, including Enea’s Android Competence Center, Mentor Graphics’ services and support for Android-based devices, MontaVista’s Rapid Deployment Program for Android, the Wind River Platform for Android, and others.

 

These product and service offerings are not new initiatives however.  Rather, they are the continuation and evolution of strategies employed by operating system vendors over the past decade. The unrelenting maturation and adoption of open source technologies such as Linux have placed constant pressures on traditional embedded operating system vendor business models and bottom lines.

 

However the bigger question today is - If few OS vendors could achieve profitability around Linux before Android, can any make money now when there is an even greater reliance on professional services?

 

VDC explores these and other critical issues within the market for mobile operating systems solutions in the recently released report, Mobile Operating Systems, Volume 3 from Track 1 of VDC’s 2010 Embedded Software and Tools Market Intelligence Service.

06/15/2010

Complimentary Embedded Software and Tools Research Available

 

Did you know that we regularly produce complimentary research highlights and content?

You can receive immediate access to the latest updates and research notes from VDC as well as receive notifications when new free content is available from our research covering embedded software and tools technologies.  In case you haven't already - please Sign Up by Clicking Here.

Please also feel free to contact us if you have any questions on the research that we've posted.

01/20/2010

Embedded Market Consolidation Continues

A Q&A with Atego and VDC’s Analysis

 

 

What Happened?

 

Artisan Software Tools and Aonix announced today that they have merged to form a new company, Atego.

 

This move marks the third round of M&A activity for Artisan software over the past three months, and the fifth over the past two years.

 

After having been pre-briefed on the news, VDC conducted a follow-up Q&A with James Gambrell, the former CEO of Artisan who was appointed Executive Chairman of Atego, to discuss his view on the impact of this announcement for both companies as well as the embedded market in general.  In previous management roles, Mr. Gambrell has taken companies from 15 to 750 staff and from $1.7 to $55 million.

 

 

VDC’s Interview

 

VDC: With both the Artisan and Aonix brands already well established within the real-time and embedded markets, why have you created a third company name?  Can we expect Atego to maintain both the Artisan and Aonix brands and product names going forward?

 

Gambrell: “Artisan embarked on a market consolidation program two years ago and this is the fifth merger, but not the last.  As a platform for further market consolidation, we wanted a new name that would recognize both Artisan’s roots and those of Aonix while allowing us to expand outside our historical product and market boundaries.  Both brands will continue as part of product groups built around the existing product sets so that the heritage of our product names will continue into the future.  We remain fully committed to our current and future customers.  Our consolidation plan expressly avoided product overlaps, so that we can be very clear about our commitment to the full suite of Atego products.”

 

VDC: Aonix previously had its own modeling tool offerings (Software through Pictures and Ameos) as well as a set different set of modeling solutions with its roots at SELECT Software Tools (not to be confused with Artisan Studio).  What will make this marriage of tool suites and design methodologies more harmonious and successful than Aonix’s previous endeavors?

 

Gambrell:  “While very powerful, the Aonix StP and Ameos modeling tools both endured as long as possible, with their legacy modeling notations.  The Select modeling business was not part of the Aonix management buyout.  As a result, this left Aonix with sales staff experienced in selling Ada, Java and modeling tools.  This merger has filled the modeling gap for these sales people, capitalizing on their multiple skills.  We expect to capitalize on this ready trained sales force. Additionally, we have already identified a number of opportunities to more closely align the technical capabilities of each other’s tools to work together to provide increased value to our customers in way that older modeling tools could not.”

 

VDC: In recent years, Aonix has invested heavily in the development and promotion of the use of Java in real-time embedded applications.  Will you continue this focus for the Aonix business?  If so, what are your long-term plans for the ObjectAda Development Solutions, which by VDC’s estimates still represents over 40% of Aonix’s revenue?

 

Gambrell:  “Yes, we will continue to push the Aonix Java solutions.  While the real-time Java market has been a little slow to take off, we firmly believe its early success will ensure the future is bright for Java for real time systems.  Because we have a large base of Ada developers from both companies, we believe the Ada market will continue to hold up much better than one might have anticipated – so our long-term plans are to continue to invest in and expand the use of Ada related capabilities, including ObjectAda and other Ada tools in our portfolio.”

 

VDC: We expect that there is the most potential for current client overlap between Artisan and Aonix within the military/aerospace vertical market, which has historically driven the majority of both companies’ revenue.  Are there any other industries in particular that you expect the combined entity to hold the most potential for revenue growth as compared to that of the two independent businesses?

 

Gambrell: “It is true that the Military, Aerospace and Defense markets have been very important for both Aonix and Artisan, which in the short term will allow us to cross sell our solutions to each other’s customers. In the longer term, however, we have been taking action to enlarge our scope across other verticals.  Another area of focus is Rail, Automotive and Transport. In addition to the success we have been having in rail, our recent acquisition of Extessy in Germany has dramatically boosted our penetration into the automotive market.  In parallel, we are also building out our sales into Infrastructure, Communications and Energy especially in satellites and nuclear energy and longer term have been developing our practice in Automation, Industrial & Medical. We remain committed to our core markets which in fact cut across all of these areas:  Mission & Safety Critical software-intensive systems development. 

 

VDC:  Aonix’s business has traditionally been more weighted toward the US than that of Artisan.  Do you expect this merger to help the Artisan product line expand its US business as a result?  If so, how do you expect this merger to augment Artisan’s value proposition and enable Atego to win additional business in a regional market long-dominated by IBM Rational (and its acquirees, Telelogic and I-Logix)?

 

Gambrell:  “Absolutely, we do.  The geographic footprint of both organizations is highly complementary.  As well as significant operations in the UK, France, Italy and Germany, Atego now has a considerable presence in the US.  We have been successful for years competing in the US and are already winning business from competitors and expect to see this accelerate with substantially more scale now focused in the US. Atego is clearly a force to be reckoned with in the US, now more than ever.”

 

VDC:  In the press release, you characterized the merger as “the catalyst for future market consolidation.”  Can you please elaborate on why and how you expect this announcement to generate this kind of a reaction?

 

Gambrell:  “We developed a strategy to drive the next wave of consolidation in our market to deliver an ever increasing value proposition to our customers.   With this significant merger and name change, we are now in a stronger position to accelerate our consolidation plans.  Our scale now allows us to take on larger merger and acquisition targets.  We have also shown that we can successfully merge internationally distributed organizations, rationalize business processes and achieve economies of scale.  We have learnt the lessons required to successful replicate acquisitions on a larger scale. ”

 

VDC:  Aside from the potential for further market consolidation, what are the major trends you see affecting the embedded market in 2010 and how is Atego positioning itself to capitalize on them?

 

Gambrell:  “Our market place is dominated by hugely inefficient development practices and highly fragmented technical capabilities – so we see the current market needs for simplified tool chains and productivity improvements being held back by an aging workforce who must find ways to pass on the hard won institutional knowledge.  Taking lessons learned from one industry and applying them in a lower risk environment requires the merging of best practices from many parallel domains.  Mechanical engineering is bringing ideas like ‘product lines’ while software engineering best practices of component and service based development but considered in a new light. Also learning from the adoption of ERP - which saw a set of tightly integrated applications with a common database dramatically improve corporate supply chains, but unfortunately adoption had a painfully high cost requiring companies to radically alter their operating practices to those allowed by the ERP application. Atego learned the lessons and is delivering an integrated tool chain characterized by a set of loosely coupled applications with a common meta-database which support a company’s existing process & methodology – including working natively in the customer’s tool of choice – even when it’s not one supplied by Atego.”

 

VDC:  In another recent announcement, Artisan announced a solution focused UML/SysML-based hardware/software co-design from the EU’s FP7 SATURN project.  In your opinion, what are the key differences in this technology/methodology that can enable it succeed when many leading EDA companies (unsuccessfully) attempted to promote the hardware/software co-design concept through their own Electronic System Level (ESL) tool offerings a few years ago?

 

Gambrell:  “The need has always existed and now the technology has grown up. Projects like SATURN learn from mistakes of the past, one of which is the use of industry standards.  We are working with partners on these projects that have truly innovative technologies.  Fusing them with market proven modeling tools such as Artisan Studio and the established and emerging OMG standards of SysML and MARTE gives us a much better platform on which to advance.  Our domain experts, proven tools and established industry standards give us a better starting point.”

 

 

VDC’s View

 

This announcement comes on the heels of a number of other recent M&A deals that have altered the embedded marketplace over recent months such as Cavium’s acquisition of MontaVista, IBM’s acquisition of Ounce Labs, and Intel’s acquisition of Wind River.  

 

These as well as Aritisan’s previous acquisitions have highlighted a couple key trends emerging out of the recent recession:

 

  • It is a buyer’s market where companies can be acquired at a substantial discount as compared to the multiples garnered earlier in the ‘00s.
  • The growth in embedded system complexity did not suffer the same set backs as our GDP, nor did embedded engineers’ desire/need to do more with less (not to mention faster).

 

This announcement, however, still leaves a number of lingering questions:

 

  • How well will the integration of tools and design methodologies generate revenue growth within the companies’ existing accounts as well as generate net new opportunities?
  • How will customers – both current and prospect – react?  Will they see Atego’s expansion strategy as providing them with additional flexibility and enhancements to their solutions or as potentially detracting from the development of their core products?
  • With Atego now representing an amalgamation of small companies, will the drastic change in size present any challenges to the established corporate cultures and, ultimately, the success and productivity of the various product groups spread across the globe?

 

Despite these unanswered questions, this large merger has not seemed to quench or peter Artisan/Atego’s thirst to obtain a position of leadership within the broader embedded market.  Mr. Gambrells’ statement pitting the merger as a catalyst for further M&A activity, underscores his view – as well as that of VDC – that engineering teams are increasingly looking for a level of inter-tool integration and communication that can offer a means to address the increasing system complexity while reducing development time (and cost).

 

However, only time will tell if Atego’s growth aspirations will lead them on a path to become an embedded ALM market titan or if their rapid expansion will turn into something closer to an Icarian ascent.

 

 

See our post after Artisan’s acquisition of EXTESSY this fall:

Artisan Acts Rational, Acquiring Companies to Broaden Solution Set

01/12/2010

Outsourcing in the Embedded Market

OEMs turn to third-party engineering services for a variety of reasons.

A recently published industry brief by VDC Research examines OEMs’ use of third-party outsourcing for various embedded software engineering services including its benefits, drivers, inhibitors, and competitive landscape. The industry brief also includes various statistics around the use of outsourcing within embedded engineering development projects.

Engineering Tasks Most Frequently Outsourced to External Companies

(Ranked by Percent of Respondents)

Not outsourcing any engineering tasks

53%

Software application/middleware development/test

1

Board level engineering test

2

Firmware development/test

3

Mechanical engineering

4

System integration/test/verification

5

Outsourcing in embedded software development is driven by OEMs seeking decreased costs and/or improved product quality and by vendors supplying the market with complex, customized combinations of services. Today’s embedded products have become increasingly sophisticated and software development comprises a growing proportion of the product development lifecycle, leading many OEMs to turn to outsourcing to leverage the experience and efficiencies of third-party providers.


Outsourcing vendors that compete in the embedded software space are located throughout the world and include large multi-national companies as well as smaller, boutique firms that focus on specific geographies and/or vertical markets. These vendors seek to differentiate themselves by leveraging alliances, partnerships, acquisitions, and/or experience. They also look to emphasize the talent and global reach of their engineering work force as well as the completeness and flexibility of their service offerings and pricing models.


VDC examines outsourcing in greater depth in the recently published Third-Party Outsourcing of Embedded Software Development Services – An Industry Brief. The brief also includes profiles of several competing vendors as well as an examination of how OEMs should approach the outsourcing decision and what vendors should consider when positioning their service offerings. To view a complimentary executive brief highlighting additional findings from the report, click here.

12/08/2009

2010 Embedded Software & Tools Market Update & Outlook - Webcast Today!


It is not too late to register for today's webcast!

During this complimentary webcast, we will discuss the challenges facing embedded device and systems manufacturers and their embedded solutions providers and offer our thoughts on how they will have to adjust given the current economic climate. Specifically, the webcast will address the following key questions: 


  • How have economic conditions affected embedded software solution suppliers?
  • What does the competitive landscape look like?
  • How will supplier consolidation affect the market?
  • How are multi-core requirements impacting embedded software development?
  • What types of tasks are being outsourced by OEMs and what are the opportunities for embedded software solution suppliers and partners?

When?

Tuesday, December 8, 2009 1:00 pm
Eastern Standard Time (GMT-05:00)


Click here to register

12/07/2009

2009 Embedded Engineering Survey Data ~ Available Now!


With the increasing complexity of embedded software and hardware designs, the 2009 end-user data books provide insight into the behavior, opinions, and demographics of embedded engineers, the degree to which embedded system engineering tasks are converging, and key system engineering trends likely to impact embedded systems manufacturers and solution providers over the short and long term.

This end-user data is based on detailed Web survey responses collected in the late May 2009 to mid September 2009 time-frame from over 780 embedded systems engineers worldwide and offer an understanding about the dynamics of the embedded market as they relate to current and future product development trends. This detailed end-user data provides access to VDC’s extensive knowledge of the embedded developer community and is intended to provide insight into specific embedded developer communities’ current development and future project trends based on the individual report topics.

The Embedded System Engineering Survey Data is available in reports offering segmentations by:

  • Operating Systems
  • Development Tools
  • Vertical Market
  • Region
  • Processor Architecture
  • Engineer Type



What’s new? different? the same?


  • Although these reports are organized into six volumes similarly to previous offerings, this year’s reports also include PowerPoint presentations, highlight key findings and offering some analysis around the results and broader market trends.
  • We continue to ask many of the same questions as previous years for year-over-year comparison.
  • For a full the Full List of Exhibits from the 2009 and 2008 Survey Data reports, click here and here.


Who should be interested?

Software (ESW, ESL, and EDA) and hardware (silicon and board) solution providers (whether currently engaged in the embedded market or not) should find this information of interest, as these reports provide valuable insight into the types of current and future requirements and methodologies that companies are using to engineer embedded systems.

 

This information can be used to assist companies in differentiating solutions, developing competitive strategies, and engineering products that better meet current and future customer requirements. In addition, the data can also be used to support key marketing and sales efforts.


Systems manufacturers and semiconductor suppliers will also find value in this data in developing an understanding of key system engineering trends that will impact their business in the short and long term, gaining a perspective on the embedded software and hardware market, and an understanding of the vendor options available to them.


What information are we collecting in 2010?

 

VDC will be launching an update to this Survey in the Q1/Q2 time-frame of 2010 as part of our 2010 Embedded Software Market Intelligence Service.

 

With the 2010 Service currently under founding sponsorship, early subscribers can provide input into what additional questions are asked of the embedded engineering community. 

 

We are also interested in your general feedback and suggestions, so please reply with comments!

For further information about VDC’s Embedded Software Market Intelligence Service contact:

Steve Balacco, Director, 508.653.9000 ext. 124, sbalacco@vdcresearch.com

Chris Rommel, Analyst, 508.653.9000 ext. 123, crommel@vdcresearch.com

Cyril Bernard, Senior Account Executive, 508.653.9000 ext. 142, cbernard@vdcresearch.com

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