VDC attended the 2010 embedded world Exhibition & Conference in
This is the first time VDC Research has attended embedded world and according to the show closing report, there were 730 international exhibiting companies and 18,350 trade visitors. Both represent a record number of exhibitors and visitors participating in the exhibition and conference over previous years.
The show floor consisted of four interconnected halls with exhibitors logically grouped by the type of products offered. Over the course of two days VDC met with over 20 exhibitors and stopped in to chat with a number of others.
Wow! What a high energy event! The exhibitor halls quickly filled up with attendees in the morning hours. Many booths were filled with engineers presenting opportunities for exhibitors. Most exhibitors had big broad smiles when asked about the potential for quality leads. All and all, an exciting show for all participating in the conference!
However, these types of shows also offer an opportunity for exhibitors and non-exhibiting companies to examine their strategic partnerships including strengthening, expanding, and establishing new alliances. It also serves as a checkpoint for scoping out your competitors as well as new potential entrants.
The 2010 Embedded Systems Conference/Silicon Valley is just around the corner. We hope that embedded world is a prelude to the type of energy and interest to be expressed by attendees at ESC/SV. If so it could just be the medicine that the embedded market needs for growth in 2010!
The complete press release and more information & downloads for embedded world can be found here.
WALKING THE FLOOR
Atego announced that it had acquired Blue River Software, a provider of embedded software development tools and related services based out of
Auriga, Inc. was co-located in the Birdstep Technology booth and was demonstrating with their partner the Raima Database Manager Embedded on Android. Auriga is an IT outsourcing services provider with operating software development centers in
dSPACE announced that the company is cooperating with Elektrobit in offering a coordinated AUTOSAR tool chain for developers of automotive electronic control unit software. In addition the company announced that they are also working NAVTEQ to create an integrated development platform for digital map-enhanced driver assistance systems.
Enea announced their hypervisor that implements multiple high performance computing environments on top of multicore processors. The hypervisor is based on OSE micro kernel technology and runs OSE applications at native speeds. In addition the company announced that they had been selected by FatSkunk, a supplier of anti-malware technology for mobile phones, to ensure delivery of its Android proof of concept.
Esterel Technologies featured announcements around their upcoming release of SCADE, version 6.2 which will incorporate enhancements to both SCADE Suite and SCADE Display with respect to integration with other tools in the development tool chain. The release features support for the SCADE Suite Rapid Prototyper and enhancements to the SCADE Suite Model Test Coverage. In addition the company announced that it is launching the Aerospace and Defense DO-178C Readiness program where Esterel will assist companies in their preparation for development of safety critical software under the pending DO-178C standard.
ETAS, a subsidiary of Robert Bosch GmbH, conducted a number of product demonstrations at the conference including a prototype of their RTA operating system for multicore CPU’s and AUTOSAR.
GrammaTech, Inc. announced that CodeSonar, the company’s flagship source code analyzer, has been selected by major
Green Hills Software had several announcements at the conference. On the first day the company announced that the INTEGRITY RTOS received CENELEC EN 50128 (railway industry standard) SWSIL 4 certification. This press release was complemented by an announcement that Bombardier had selected the Green Hills Platform for Industrial Safety which will be used in the development of their next generation train control management system. Other announcements at the show included a partnering agreement with IS2T to provide their hard real-time Micro-Jvm for use with the INTEGRITY RTOS and the availability of the INTEGRITY RTOS for the CPU Tech Acalis CPU872 secure processor.
IAR Systems had several announcements at the show including commercial-grade integration of Express Logic’s ThreadX RTOS and IAR Embedded Workbench IDE with support for 32-bit architectures, including ARM’s ARM7, ARM9 and Cortex-M3, Freescale’s ColdFire, NEC’s V850, and Renesas’s H8. In addition the company announced that their integrated development environment IAR Embedded Workbench has been selected as a part of Fujitsu’s SK-86R03 'Jade-L Starterkit' package.
IntervalZero announced that Acontis Technologies GmbH released its EtherCAT Master Stack AT-EM for IntervalZero’s RTX hard real-time software for Windows.
Keil, an ARM Company announced the release of MDK-ARM v4.10 which is the first software development tool to support the ARM Cortex M4 processor. In addition the company announced the C51 V9.01 Professional Developer’s Kit with support for the Infineon XC82x and XC83x series. The XC82x and XC83x series expands Infineon's 8-bit XC800 microcontroller family to provide more scalable performance for cost-sensitive automotive applications.
LDRA and Visure Solutions announced the release of Embed-X, an end-to-end application lifecycle management (ALM) system for the embedded space. Embed-X, like other ALM solutions, merges product requirements, business objectives and metrics in a uniform actionable perspective. Embed-X also delivers these ALM objectives with full certification support for critical development standards in the avionics, defense, automotive and medical markets.
Mentor Graphics received the embedded award 2010 in the software category at the show for their Inflexion GUI Technology for Android. The Inflexion GUI is comprised of an embedded user interface (UI) engine and designer tool for the rapid creation and customization of visually rich, highly-usable GUIs for all types of Android devices featuring a graphical display.
QNX Software Systems, a Harman International (NYSE:HAR) company, announced its new smart energy reference, a pre-integrated software stack that makes it easier to design, deploy, and extend smart-home energy management systems. The company also announced that Texas Instruments is providing pre-integrated hardware support for the QNX CAR application platform. The collaboration will allow QNX CAR participants to take advantage of TI’s AM3517 and OMAP3530 processors, both of which are based on the highly popular ARM architecture.
Real Time Systems GmbH recently announced an alliance with QNX Software Systems and demonstrated their recently released RTS Hypervisor version 2.2 running the QNX Neutrino RTOS on the same hardware as Windows, and is also capable of running Linux and other operating systems.
SYSGO AG announced that B. Braun selected the company to develop the software application related to SpaceCom, one of the key components for its automated infusion systems. The company also announced the version 3.1 of their PikeOS that integrates multi-core support which is part of the DO-178B certified code base.
TenAsys announced the availability of eVM for Windows, an embedded virtualization manager that enables different RTOSs to run alongside Windows on the same multi-core processor platform. The eVM for Windows’ embedded virtualization technology utilizes hardware-assisted features built into Intel processors to allocate hardware resources and is available for download from the company’s new online store. In addition the company announced support for new Intel Atom processors with their INTime RTOS.
ULMA Embedded Solutions was present at the exhibition with their manufacturing partner Trelec. The company was founded in 2009 from the ULMA Group Business Incubator and focuses on providing embedded systems engineering services.
Wittenstein High Integrity Systems, a subsidiary of the German industrial technology group, Wittenstein AG, announced OpenRTOS support for the Renesas SH7216 microcontroller. In addition the company announced a SafeRTOS Design Assurance Pack for the SafeRTOS kernel that meets US FSA510 (k) Class III and European IEC EN62304 medical device certification requirements to run on Cortex-M3 and ARM7 based microprocessors.
Other leading embedded systems exhibitors included aicas GmbH, Altera, Analog Devices, Arrow Embedded Solutions, AvNet Embedded, Birdstep Technology, CMX Systems, CoFluent Design, Coverity, Datalight, DENX, eCosCentric, Express Logic, Freescale, GEENSOFT, IBM, Intel Corporation, itemis AG, Klocwork, Kontron AG, Lauterbach GmbH, LDRA, LynuxWorks, Marvell, McObject, Micrium, Microsoft, MKS GmbH, National Instruments Germany, Nokia Norge AS, Parasoft, Perforce Software Europe, PragmaDev, RadiSys GmbH, Serena Software GmbH, SparxSystems GmbH, Target Compiler Technologies, TASKING by Altium, Texas Instruments, The MathWorks GmbH, Vector Software, Willert Software Tools , Wind River GmbH, Xilinx Europe, and many, many others.