VDC Research: Industrial Sensing, Networking & Control Market Blog

Siemens Shakes Up Industrial Networking Market with RuggedCom Acquisition

Having just blogged last Thursday about the recent tactic by RuggedCom management’s to employ a ‘poison bill’ delay in order to search out more attractive suitors who might outbid Belden’s C$280 million (C$22/share) ‘hostile’ bid, little did I know that Siemens would act so quickly by agreeing to acquire RuggedCom for about C$382 million (C$33/share) on Monday.

The offer represents almost a 40% premium to Belden’s initial offer and certainly seemed a little rich to me. However since I did not have privy to RuggedCom’s real financials it is speculation on my part and I would give the folks at Siemens the benefit of the doubt that they can realize a decent ROI over the longer term. The real value of the acquisition is that it likely opens up the opportunity for Siemens to sell their larger portfolio of solutions to RuggedCom’s core markets of electric power (smart grid), transportation and military, markets for which over 90% of revenues are derived and for which Siemens lacks a strong presence.

Siemens was one of the potential suitors I blogged about back on 1/06/12 that may have been considered as an interested party in RuggedCom. However I must admit I did not view them as being on the top of my short list despite Siemens being one of the top 5 industry leaders in both the interconnect product and networking component segments comprising the industrial networking infrastructure products market.

In hindsight the acquisition does seem to fit with the rumors I am hearing during discussions with suppliers in the process level measurement markets who are constantly complaining about the tremendous amount advertising Siemens is spending to support products which these suppliers question are generating sufficient revenues to warrant such spending. Siemens’ Industry Automation Division had 2011 revenues well in excess of $8 billion and has traditionally lacked a really strong beachhead in the Americas and Asia-Pacific, at least in terms of its industrial networking presence.

Personally I see this acquisition creating a real horse race in the $3.7 billion industrial networking (wireline and wireless segment 2012 forecast) infrastructure markets with Cisco, Belden, now Siemens, Phoenix Contact, Moxa, Harting and Schneider Electric all battling it out in different product segments for control of a robustly (>20% CAGR) growing market. I do not expect Siemens to feel the near term need to realize as many "synergies" (i.e. layoffs) from the acquisition as Belden would have and believe that Siemens realizes that sometimes you have to spend money to make money.

2012 is already turning out to be an exciting year with my beloved New England Patriots battling the dreaded NY Giants for the Super Bowl this Sunday, the possibility of the nation electing a new President and the chance to see if my crystal ball on the dynamics impacting the industrial networking market will continue to be right on the mark.

Will RuggedCom's 'Poison Pill' Efforts End Up Costing More Jobs in the End?

As Belden and the rest of the world (or at least relevant interested parties including myself) await the Ontario's Securities Commission (OSC) decision, expected on February 6, 2012, on RuggedCom Board's Shareholder Rights Plan, I started to wonder if RuggedCom's management efforts to avoid a 'hostile takeover' may eventually cause more jobs to be lost should Belden's current offer of C$280 million be outbid by another suitor or by Belden itself during a heated bidding war.

Although I am no financial expert it appears that the move by RuggedCom's board is just a delay tactic that may be intended to provide it with more time to secure either a more favorable acquisition price or perhaps a more favorable suitor; one that will have less of a need to realize synergies (i.e. layoffs in the mind of RuggedCom management) as a result of an acquisition in the neighborhood of US $300 million or more. Belden, a focused industry leader, is more likely to rationalize (i.e. reduce headcount)  RuggedCom's operations in order to realize greater efficiencies than another firm such as Cisco, ABB or GE, among others, which, in my humble opinion, may be more inclined to rely more on RuggedCom's personnel and their specific expertise and market knowledge.

Although it may seem like paying a $300 million price tag is steep, equates to roughly 3X revenues, RuggedCom's growth has been pretty impressive; and those 55%+ plus gross margins certainly may help the financials of some of the other potential suitors. VDC's own industrial networking research reveals that the growth outlook in the smart grid segment, as well as the overall power generation market, is pretty robust at close to a 20% CAGR through 2015. Although RuggedCom's product portfolio is not able to serve the entire $3.1 billion wireline industrial networking infrastructure products markets, their offerings can serve over 40% and those markets served represent the fastest growing consuming segments.

My original hypothesis is that by trying to extract more value for its shareholders, which is business 101 and strongly encouraged, RuggedCom's management may eventually end up creating a situation in which the acquirer overpays and is forced to reduce (more) headcount in order to recoup their investment.

I wish Marzio Pozzuoli and his team all the best as they have done a great job of serving the needs of the industrial automation community and they and the shareholders should be well compensated for their successful efforts. I am eagerly waiting to learn which company will eventually acquire RuggedCom and how the entire process will play out.

PAC Man Fever Strikes Level & ITG Markets with Acquisition of King Engineering

Recently I blogged about the likelihood of M&A activity impacting the market for process level measurement and inventory tank gauging solutions. How little did I know that my prophetic blog would be so right on the mark?  Marsh Bellofram has recently acquired the product line assets of King Engineering Corp.

King will likely leverage existing Marsh Bellofram technology and resources to expand beyond King’s own line of hydrostatic, conductive and capacitance level and tank gauging solutions. It is also likely that King will now focus more of its efforts outside its core sanitary market segments such as food, dairy, pharmaceutical, etc.

Okay, so Marsh Bellofram is not a supplier of level measurement devices, although they do provide pressure gauges, and this is not a direct case of one level supplier acquiring another; but it does confirm my belief that more consolidation is coming to the industry.  

If tangentially related companies such as Marsh Bellofram see the benefits of expanding their market coverage by acquiring a level and tank gauging company such as King, then I find it logical that level and/or tank gauging suppliers will see the benefit, both as an offensive and defensive strategy, of acquiring other level and/or tank gauging supplier(s). Such an acquisition should be completed if it would help round out a product/technology portfolio, provide access to new market or customer segments, provide new technology such as network connectivity and/or provide some level of best in class service or support capabilities.

Companies are increasingly facing pressure (internal as well as external) to grow revenues and gain market share in order to survive and thrive in their respective markets.  Mergers and acquisitions, at least intelligent ones, can be seen as an effective tool to meet growth MBOs and help a company to not only survive but thrive.

The Time When 'Made In America' Actually Means Something Again is Drawing Near

After reading a short article in the December issue of Control Design (Machinery Could Make U.S. Comeback) I began to think back to another Bloomberg BusinessWeek article written by Andy Grove that I blogged about back on December 20, 2010. I have been developing a hypothesis over the last 6-12 months based on the belief that as the wages of workers in countries such as China, India and Vietnam increase over time, the cost advantages enjoyed by those countries, and the companies outsourcing manufacturing, R&D and even some services (i.e. call centers, etc.) to those countries relative to the U.S. will diminish.

When companies factor in the financial cost of shipping as well as the opportunity lost cost due to delays in shipping, along with ability to gain competitive advantage by advertising “Made in America”, they will begin seeing even more politicians who are receptive to providing tax breaks and other incentives to create jobs in our own country. And as the workers in China, India and other countries continue to experience the benefits of capitalism and increased standards of living, they will continue to demand higher wages, thereby closing the gap which led to the stampede to outsource U.S. jobs to begin with.

In the future it will not only be politically expedient (or PR driven) to begin making more products and providing more services in the U.S., it will also be more economically prudent. The article in Control Design lists seven “tipping point” sectors that are set to return to the U.S. for manufacturing. The other six sectors besides machinery include computers and electronics, fabricated metal products, plastics and rubber, appliances and electrical equipment, furniture and transportation goods, according to a recent study by the Boston Consulting Group (BCG).

I recalled in that 12/20/10 blog asking the question, something to the affect of, ‘who will buy all the vacuum cleaners being made in China if no one is working here in the U.S.?’ Andy Grove was even more intellectual than I when he opined that our country is not only losing out on jobs, but the country was gutting its spirit of innovation and ability to develop an ecosystem which fosters innovation, ingenuity and the real American spirit. If you have not already read Andy’s article, I strongly recommend you do as it expressed the concerns that I had, much more intelligently and coherently than I could ever have.

In the final analysis, I believe that more and more companies in the future (and politicians giving them tax breaks) will begin looking to bring back jobs to America not just because it is the patriotic thing to do, rather because if they do not, then they risk losing market share to those firms that do.

 

Wondering When PAC Man Fever Will Strike Level Measurement & ITG Markets

For those that have been following my blogs over the last year or two you will be quite aware of my references to PAC Man to signify the impact previous mergers and acquisitions (M&A) had on markets such as industrial networking and data acquisition products.

After taking over the market intelligence activities in support of VDC’s ongoing 2011 Process Level Measurement and Inventory Tank Gauging Market Intelligence Program combined with just having completed eleven market studies covering data acquisition solutions, and having had several in-depth discussions with suppliers, it became quickly evident that ABB’s acquisition of K-TEK back in the summer of 2010 would likely not be an isolated event.

Most of the smaller to mid size suppliers I spoke with noted an increasing trend involving larger industry players such as Emerson, Endress + Hauser, Invensys and Honeywell deciding to move away from private labeling agreements. This trend does not favor some of these smaller players, since larger players are either developing a new product or technology in-house and/or considering acquiring a company that can help fill a gap in that supplier’s product or technology portfolio. Conversely it seems a few of the suppliers that are based in Europe or Asia-Pacific that to until now been supplying these larger (or even smaller) suppliers are starting to desire making inroads by marketing their products under their own brand.

It makes sound business sense, given that our research indicates that more level measurements customers are seeking out partnerships with suppliers that can not only provide “one-stop shopping” but also best in class and world-wide technical and application level support. Suppliers naturally have a vested interest to not create a situation in which a customer has to look somewhere else to meet their needs, since an overall market opportunity likely totaling over $2 billion in 2011 shipments is not chicken feed.

RuggedCom In Play, A Valuable Investment? Yes, But at What Price?

It looks like I have been too heads down in my activities involving research process level measurement & ITG as well as pressure and temperature instrumentation markets, and/or my automated information sources failed me, to notice the recent all-cash offer made by Belden to acquire RuggedCom.  It is nice to know that one of my crystal ball predictions made in a 12/10/10 blog may be coming true and RuggedCom's attractive performance, strong product portfolio and attractive customer base (i.e. smart grid and transportation) made them such an attractive opportunity that someone would have to acquire them. It looks like I was once again a little early in my prognostications as I would have wagered an acquisition to take place in 2011.

What struck me most by the news was not that Belden was one of the interested parties, although they told me that prior to GarrettCom acquisition they felt RuggedCom's price was too steep, but rather that they are agreeing to pay $280 million for the chance to bring RuggedCom into the fold of Belden's embrace.

I am not privy to how many other serious potential suitors really are pouring over the company's books, although I am checking my traps as this blog is being written, and therefore I have no real hard basis for recommending that Belden hold the line (i.e. not raise) on their cash offer despite RuggedCom's management's recent efforts to persuade shareholders to reject the offer made on December 19, 2011.

In my personal opinion I can say that RuggedCom might make an attractive acquisition to a number of potential companies including Cisco, Rockwell Automation, ABB, Invensys, Emerson and perhaps even Siemens. There are other tangential players in related markets that may benefit from both RuggedCom's product portfolio and customer base so as to better leverage their own complimentary products and gain access into new markets. I cannot list those companies in this blog as I may be privy to information that is not publicly available and I do not want to betray confidences.

The trick in any of these types of acquisitions play is to buy the company without getting into a protracted and heated bidding war, especially if the other potential suitors may have deeper pockets or a greater strategic objective to pull the trigger.

All I can do is wish Belden the best in their attempts to acquire an attractive company in RuggedCom and hope that if they are successful that they can effectively manage the integration so as to ensure the greatest value to the customer and the marketplaces in which they operate; since after all without that, this entire financial exercise will prove to be an unwise investment.

Should another company(s) express serious interest in acquiring RuggedCom then Belden's management better get to know the lyrics to Kenny Rogers song "know when to hold them and know when to fold them" pretty well so that they are aware of what they may gain versus what they may lose, and at what price.

It will be fun to see how this entire process plays out regardless.

NASA Debunks Apocalyptic 2012 Predictions Using Data Acquisition Solutions

Although I saw the movie 2012 and found it to be reasonably entertaining, albeit not entirely believable, I never gave much credence to the predictions apparently made by the Mayans regarding the end of the Earth prophecy, or at least human life, on December 21, 2012. Nostradamus predicted the world would end in 3786 or 3797, depending on whom you believe, if you believe any of this which certainly gives mankind more time to avert catastrophe.

Thankfully NASA looks to have relied on real world data acquisition products to debunk these prophetic visions. Actually, in full disclosure, I am operating on the assumption that NASA leveraged data acquisition solutions (i.e. data loggers, paperless recorders, PXI plug-in data acquisition analog I/O boards, etc.) in order to prove that the Earth faces no life ending asteroid collisions, no rogue planet Nibiru (talk about strange), no signs of catastrophic solar storms or anything else that may end life on Earth as we know it.

In order for man to understand the world around us we need to acquire data on things such as temperature, speed, light, pressure, force and other phenomena in order for NASA to give most of mankind, at least the reasonable people among us, some measure of comfort and confidence that the Mayans were not visited by aliens way back when and given a crystal ball into the window of our own destruction.

I am not ruling out the fact that other intelligent life forms exist elsewhere in an almost infinitely large universe(s), as I believe Drake's equation will mathematically and definitively answer that question some day, but rather I am not privy to enough evidence to believe the Mayans (or the Egyptians or any other earlier civilization for that matter) were visited by intelligent beings and told that mankind only had 2012 years to make a go of it before we went the way of the dinosaurs.

Shipments of data acquisition solutions to research related organizations such as NASA are very real, likely generating millions of dollars per annum worldwide. Mayan predictions of a pending Doomsday scenario or visitations by Extraterrestrial Biological Entities (EBE's) are discussions I will leave for a different day and a different venue.

Hope you had a Happy New Year and best wishes for a prosperous 2012