I had the opportunity to attend IBM's InterConnect event earlier this week in Las Vegas; the event was well attended (20K+ attendees) and showcased the depth and breadth of IBM's Cloud, Mobile, Security, and DevOps capabilities. The inaugural InterConnect event combined three previously separate IBM events (Pulse, Innovate and Impact). IBM's executives were successful in articulating the progress the vendor has made in the key strategic areas the company has focused on (analytics, mobility, security and cloud computing).
Robert LeBlanc, the company's SVP of Cloud, kicked off the event with a discussion of the importance of hybrid cloud. LeBlanc made is clear that progress was being made and that IBM was dedicated to "breaking down the barriers between clouds and on-premise IT systems, providing clients with control, visibility and security as they use the public clouds. Data location across an ever-growing number of clouds is an increasing concern for customers, and we are unveiling new application portability and developer services to make this easier to manage."
While IBM had (arguably) the earliest vision for cloud computing, they needed to go big with their cloud messaging based on the visible traction that others have achieved (predominantly Microsoft and Amazon); in fact, the company's CEO, Ginni Rometty, spoke just yesterday at the company's annual investor briefing and made clear that she expects that the nexus of cloud, big data/analytics, enterprise mobile/social, and computer security would add promised to grow these businesses from $25B to $40B by 2018 (or ~40% of the company’s revenues in 2018).
Holding out on Mobile
While IBM revealed it had enhanced (and modularized) its MobileFirst Platform at InterConnect, it felt as though they were holding out on revealing key details on their partnership with Apple. However, with Mobile World Congress right around the corner, this makes sense, especially as IBM informed analysts/press/media that a press conference on the IBM/Apple partnership would take place at MWC on Monday, March 3.
The MobileFirst Platform enhancements provide enterprise-grade capabilities specifically aimed at:
Continuous Improvement: Collecting in app usage and feedback for enhanced sentiment analysis and crash analytics; more easily manage app iterations and release cycles.
Security: Protecting enterprise data from exposure through mobile exploits using advanced user authentication and supporting app authenticity, encrypting local data and performing app scanning.
Contextualization and Personalization: Developing proximity-aware mobile apps to create relevant, contextual mobile experiences that connect insights from digital engagement and physical presence.
Enabling Data Rich Apps: Providing mobile data through the platform's Cloudant module that allows organizations to store, sync, scale and connect to data in enterprise systems.
IBM had several of its prominent mobile customers (Bancroft, Comdata, ICICI Bank, and Kohl's) share their stories on how the mobile application(s) they have developed have transformed their workflows and day-to-day routines. What I found to be most impressive was the user adoption the companies achieved (and how quickly the apps were embraced).
Partner Enablement (Mobile Perspective)
The MobileFirst Platform Foundation 6.2 has created far-reaching opportunities across a broad spectrum of industry verticals. One such application is CSC’s integrated digital Electronic Patient Record (EPR) solution, Lorenzo Mobile. Through the use of Worklight, the EPR is a platform- and device-agnostic solution that meets all relevant health care IT standards. Key security features include SSL-encryption, dual-factor authentication through NFC and PIN, and IBM’s MaaS360, while also enabling PAC integration and unified push notifications and offline capabilities. While the soon-to-be launched solution will likely remain UK-only for the foreseeable future, rather than taking on health care giants like Siemens and Cerner, Lorenzo Mobile nevertheless represents the potential for the industry-changing potential of emerging solutions providers.
The VDC Mobile Team is off to Barcelona this afternoon - we're looking forward to hearing more details from IBM at the show. Be sure to follow us on Twitter for coverage of #MWC15!
With Kathryn Nassberg, Analyst