123 posts categorized "Market Leaders"


WWDC: Enterprise Recap

While the themes at WWDC were consumer oriented, there actually were some key enterprise elements.

Apple’s highly anticipated annual Worldwide Developers Conference occurred on Monday at the Moscone Center in San Francisco, California. As expected, many of the developments revolved around consumer products, namely the Apple Watch and a new music streaming service, Apple Music. However, enterprise enhancements were also present, as Apple looks to increase its presence in corporate environments.

In keeping with recent tradition, Apple announced its new operating systems: iOS 9 and OS X El Capitan, which allow for greater integration among devices. The new OS X does not include many new features, but iOS 9 provides some new improvements that enhance the competitiveness of the iPhone and iPad in both consumer and enterprise markets. The new iOS features a battery saving mode which Apple claims will add three additional hours of battery life.  The company is late in incorporating this feature, which consumers clearly have been asking for - other prominent OEMs such as Samsung, Huawei and HTC have offered this capability for some time now. iPads have become more business friendly under the new operating system as new multitasking features were implemented. In particular, the new split screen feature similar to that present in Windows and some Android tablets will allow users to use separate apps simultaneously. In addition, the iPad will include a trackpad feature allowing for greater control and quick typing. These enhancements should allow for increased user-productivity, and illustrate Apple’s attempt to further outfit the iPad as a hybrid- laptop replacement similar to Microsoft’s Surface tablet.

Despite the changes mentioned above, the WWDC did not entail any significant developments or changes that will affect Apple’s overall trajectory. The new operating system for the Apple Watch and the new music streaming service may increase consumer support for Apple products; however, the innovations relating to enterprise will likely not significantly increase corporate demand. The changes to the iPad amount to Apple merely catching up to Microsoft and Samsung by incorporating a true multitasking feature. This new development takes the place of an old feature claimed by Apple to be multitasking, but in reality was more akin to app-switching. New security features, such as the addition of a six-digit passcode and the option to force enable passcodes on corporate owned devices, will certainly garner support among those in the corporate world looking to protect their corporate information from what appear to be endless data breaches. This enhancement also follows in part from Microsoft’s emphasis on security, as exemplified by Windows 10’s sophisticated containerization capabilities.

Apple has also made clear on its website that several features important to the business community will be made available in the near feature. Promised improvements in networking and device management have the ability to greatly improve business processes through increased functionality. Unfortunately, Apple does not provide any information regarding these enhancements on their website so their usefulness remains a mystery. These are critical enterprise elements to iOS 9; to date Apple has done a great job at augmenting the EMM elements of its OS, and we look forward hearing more about these key features.


Apple image

A key advantage for Apple remains its App store, which for the past year has included Microsoft Office as one of its offerings. The prevalence of the App store is exemplified by the fact that 98 percent of Fortune 500 companies feature an app in the Apple App Store. Furthermore, the new spotlight search feature should allow for greater efficiency in the utilization of applications, seeing as the search results will include information present in older apps that may have been forgotten. The unification of multiple platforms working and interacting together may allow for efficiency gains as employees work more frequently outside the office. Microsoft has followed Apple’s lead in attempting to develop a similar network across devices with its new operating system, Windows 10. However, while both these companies appear to have an eye on the future, the gains of such forward thinking may be farther off as companies will need time to realize the productivity and monetary gains from such integration. In essence, the WWDC highlighted Apple’s continued efforts to cater to its strong consumer base while augmenting its enterprise feature set.  Balancing consumer and enterprise demands is a challenge faced by all OEMs and begs the question- who will be the first to offer a business edition phone (a la BlackBerry)?


VMware Teases Special "Seminal Announcement" on June 16th

VMware's EVP and GM of End User Computing Sanjay Poonen took to Twitter to announce that both he and the company's CEO Pat Gelsinger would be holding a "special event" on June 16th to announce several important enterprise mobility oriented initiatives.


Public companies don't often promise "seminal announcements" — unless they have something truly important to share. In this vein, this should make for an interesting reveal. There have not been any notable acquisitions in the mobility space for some time now (arguably, since VMware acquired AirWatch back in early 2014). While announcing an acquisition is by no means certain/imminent, it seems likely. Another possibility would be an exclusive partnership with a high profile partner (similar to the summer '14 Apple/IBM announcement).

Following VMware's acquisition of Desktone in October 2013 (and AirWatch shortly thereafter), the company has added Imidio, and CloudVolumes to its roster. These have been nicely integrated into the company's increasingly broad Horizon Suite in a relatively short period of time and have enabled VMware to separate itself from its reliance on certain key rivals such as Citrix. Prior to acquiring AirWatch, it was becoming clear that VMware's organic efforts in enterprise mobility would not be sufficient to compete against the likes of Citrix, Good Technology, IBM, Microsoft, MobileIron and SOTI (and others). While it has been just over a year since AirWatch was acquired, VMware has reported >50% YoY business mobility license bookings (however, it is not clear which elements are being counted); regardless, these are good numbers compared to other competitors. The company's EUC Division definitely is operating with a post-PC mindset — this can be evidenced from the company's vision that it articulated during its recent "What's New at VMware EUC" conference call.


On paper, the Horizon Suite seems to be a viable platform to play a meaningful role as this transition intensifies. While integration work remains, as articulated during the conference call on May 20th, customers are beginning see the value of the combined Horizon Suite and AirWatch platforms.

It's fun to speculate, particularly now that "event season" has drawn to a close and the typical summer slowdown (from a news perspective) is quickly approaching. In my view, teasing out this announcement is brilliant marketing — VMware's already cut a YouTube video and will likely continue to promote the event up until the 16th.

Here's a link to register for the event if you haven't done so already.

With Kathryn Nassberg, Analyst


Event Recap – Citrix Synergy

Citrix succeeded in demonstrating it can innovate on application delivery and customer service

I had the pleasure of attending Citrix's Synergy customer event this past week in Orlando Florida. The event was well attended (about 7.5K on-prem, and roughly 5K remote attendees) and featured a nice mix of vendors on the show floor that ranged from small startups to heavies such as Cisco, IBM, Intel and Microsoft. After narrowly missing its Q1 numbers a few weeks ago, Citrix needed to demonstrate that its recent restructuring and organizational changes were positives; and that they were helping to transition the business to its next phase of growth. The company's GM and CSO for Workspace Services Geir Ramleth summed it up nicely when he said: "This is a new Citrix we're moving in a more cohesive way." Citrix was successful in this vein, Synergy provided a big opportunity to showcase a robust innovation pipeline in front of the company's most important customers.

The Suite Always Wins (right?)

If you've been tracking the evolution of mobile enablement in the enterprise, you know that many vendors are vying to deliver "holistic" or "end-to-end" mobility solutions (suites). The goal is certainly a noble one, but it is not very realistic. Most large firms are working with several EMM and complementary security vendors, as well as with a variety of application development platform and tool vendors; while this is not ideal, it is a fact of life (today at least). However, as Apple, Google, Samsung and Microsoft continue to refine their mobility solutions, vendors like Citrix will need to focus on helping businesses simplify application delivery and provide them with tools that can help with implementing best practices and with  mobile architecture and security policies. Bottom line, differentiating is going to get tougher. From what I heard at Synergy, Citrix gets it, and is working hard on developing new products and services that will enable businesses to move beyond thinking about which devices to provision and support by offering device and network agnostic solutions that can manage modern mobile applications while enabling them to move legacy applications to a cloud environment via a single control plane.

The "suite approach" isn't going away (IBM, Oracle and SAP have proved that), but it is changing. Opening up platforms is critical moving forward; customers don't want to be "locked in", and need the flexibility to run the applications of their choosing. While Citrix maintains a broad portfolio of products: XenApp, XenDesktop and XenServer to secure data via virtualization, NetScaler and CloudBridge to secure the network, and XenMobile, WorxApps and ShareFile (and now Workspace Cloud) to provide a containerized environment for productivity applications, to share content and provision applications, it is a stretch to call these a "suite". However, the range of these solutions shows how many elements are needed in a modern enterprise. Not to mention important partners that vendors like Citrix must integrate with that can help deliver capabilities for streamlining app development, enhanced security, secure messaging, and user experience reporting/monitoring. Bottom line, suites sound good to customers, but require complementary solutions. While the vision and approach that Citrix is pursuing to enable their customers to seamlessly manage and provision modern mobile applications while helping them move to the cloud is the right one; others have moved in this direction too.

Feud Continues — Enzo and Beyond the Horizon

The fact the VMware unveiled its project "Enzo" the day before Citrix's Synergy event wasn't surprising (after all, Citirix announced key enhancements to XenApp and Xen Desktop the day before VMworld kicked off last summer). Regardless, both Enzo and Citrix's Workspace Cloud share a similar goal and  make use of a control plane to enable customers to deliver a comprehensive mobile workspace to their end users; with the aim of better orchestration between apps, physical resources and the cloud. I plan on digging deeper to learn more about the technical differences between these competing solutions; suffice it to say that these are complex and have the potential to disrupt how end user computing services are delivered. Both Citrix and VMware have robust solutions; however they both are challenged by the strong interdependencies that exist between their various solution components  not to mention limited backwards compatibility as they update their platforms.

One Final Thing ...


The big reveal at Synergy was Dynamic Containerization (DC) which appears to bypass the need to access and modify an app's source code (a cumbersome and very limiting process). DC brings the ability to containerize any publicly available app from the Apple App Store or Google Play Store. I had the opportunity to speak with several key stakeholders that were involved in developing DC; there is no question that Citrix has proved they can deliver this capability (I've saw a demo), however, I'm skeptical as to whether the method/IP is in violation of the TOS of both Apple and Google. End users would love this capability and have been asking for it; however this will be a wait and see as the product matures.


Mark Templeton has been with Citrix from the beginning, he's plain-spoken, down-to-earth and is the epitome of the #UNCEO. CEO's like John Legere and Marc Benioff may be the most prominent #UNCEO's, but Templeton should be right there with them (credit to my friend @bobeagan for mentioning this at the event). Not only does he pull off this vest, but Templeton made it a priority to visit with many of his company's partners on the show floor (even the smallest vendors).

Ping Mark and encourage him to be more active on Twitter - it's not too late. After all, Obama just joined this week!


This blog didn't cover several of the important initiatives that were revealed at Synergy; namely: WorkspaceHub (a dongle which incorporates both BLE and WiFi and features with VGA and HDMI inputs) that leverages Octoblu (a Citrix cloud platform) to manage M2M interaction between devices by using sensors and wireless connectivity. The demo of this tech wowed the audience as it showed how a workspace could be seamlessly "moved" from one device to another. The integration with Amazon's Echo was the most impressive element as it enabled voice-control in the workplace. Concierge: which enables real-time customer service and support directly from within a mobile application (great use of #WebRTC). Citrix also showed off CubeFree: a modern version of the WiFi finder mobile app but for finding reliable workspaces (cool concept).

Upon leaving the event, it was clear that the company's key executives and product owner/managers had been busy working on the technology that was showcased. Citrix's vision is a good one, but it will definitely take time for companies to make a meaningful move in the direction that the company is moving in. There are a variety of factors that have placed CIOs in a holding pattern when it comes to extending mobile applications to their workforce. These range from the acknowledgment of not being properly equipped to support mobile platforms (from an IT and resource perspective) to being unable to successfully articulate the value proposition and ROI from mobile enablement to corporate leaders. But from what I'm seeing in the market, it will only be a matter of time ...



Event Recap ― SAP SAPPHIRE (Mobile Perspective)

2014 proved that SAP can play "in the cloud", but they still need to get their mobile house in order ...

S/4HANA's Big Roll out

To no one's surprise, this past week's SAPPHIRE conference was all about S/4HANA, the next-generation ERP suite that SAP launched this past February. The company's CEO Bill McDermott spoke with conviction about the importance of digitization and customer centricity, and made it clear that S/4HANA was going to deliver on the "simple promise" and help businesses become both data-driven and seamless.


S/4HANA is definitely a big deal, as it has a notably reduced footprint which will reduce complexity and simplify migration. But the speed of the platform is what will be the most appealing (3-7x the throughput and up to 1,800 times faster analytics, according to SAP). It remains to be seen how quickly the company will be able to capitalize from its robust and cloud-optimized business suite. SAP did a superb job this year in getting key prominent customers to participate on stage at SAPPHIRE — of course, the risk is that the spokesperson goes "off script" — this seemed to happen when Walmart's EVP and CIO Karenann Terrel proclaimed "I hope to see S4/HANA delivered in my lifetime ... it’s on my bucket list." Ouch. SAP needs to quickly prove that migration can be simple and beneficial. Progress is being made (the company revised its Q1 S/4HANA customer count to 400+ (from 370), but the bet on S/4HANA is so large, that the pace will need to increase quickly.

Google and Facebook

McDermott provided some new details on the future of his company's partnership with Google, saying that it will "make work easier for people". Google's Executive Chairman Eric Schmidt (via video) described it as "a great day", and explained how SAP software integration with Google for Work was a priority for the company. Schmidt went on to say: "What's great about this first step, with all the big customers that we jointly have, is that we are now able to show the power of web and mobile computing and the power of all that data and computation that SAP has been producing for years."

There were no real new details pertaining to the partnership with Facebook; however it is clear that the companies have been collaborating together since last summer. It appears as thought they have made progress by leveraging S/4HANA to enable businesses to build on-the-fly social media marketing promotions and target Facebook users with customized advertisements.

There were other notable announcements at the event, including a new CRM digital for customer engagement (DCE) application (initial 30-day free trial then $29/user/month), as well as some clear progress on the IoT front — however, the remainder of this post will focus on what we learned about the company's progress in augmenting its Mobile Secure product portfolio.

Rick is Running

SAP snagged a true mobility veteran in Rick Costanzo who has been running the company's global mobility BU for just over a year. Costanzo also is responsible for the company's Telco business (a recent reorganization called for the two BUs to merge) — however, the reorg. along with the departure of several key mobile executives, raised some eyebrows. After meeting with several key mobility executives (including Rick Costanzo), the party line was that the BUs were not only similar in size, but were better together. Could be. But, SAP needs the newly consolidated Telco and Mobility business units to enhance its delivery scale, increase agility, generate portfolio synergy and improve profitability. This is precisely what seems to be in the works, with a realigned go-to-market strategy, and a dedicated enterprise mobility sales organization. This is good progress considering Costanzo's short tenure. 

Mobile Secure, Apps and Key Partners

SAP is hinting at further integration of its development platform (SMP) with its Mobile Secure solution — this makes sense, and seems to be direction that others are moving in as well. The company also announced partnerships with Innovapptive and Sitrion to complement its custom mobile app platform; both offer prepackaged mobile apps and leverage S/4HANA's mobile services. SAP continues to benefit from its partnership with Mocana, and alluded to new synergistic partners that will likely be revealed in Q3. SAP continues to de-emphasize its Afaria brand (smart), and is leading with the right messaging: security. However, differentiation is becoming increasingly difficult for all enterprise mobility vendors — in this vein, SAP should be more aggressive with showing its customers that has been successful in unifying its disparate development platforms (SUP, Syclo, Mobilizer) and showcase its content and application management capabilities.

One last take away — key SAP mobility executives seem to be working well with key ecosystem partners such as Apple, Google, and Microsoft. In my view, the company's customer footprint in the enterprise is more valuable than it realizes; this puts SAP in a excellent negotiating position with these larger and highly sought after partners.

Off to Citrix Synergy!


Following Record Q2 Earnings, Apple Turns to Partnerships to Bolster Enterprise Ambitions

This week, Apple made headlines with record earnings in Q2, mostly on the back of iPhone 6 sales, while iPad sales continue to slip. In an effort to maintain the tablet’s relevance, Apple is redoubling its efforts in the enterprise, where the iPad has gained considerable traction. To that, CEO Tim Cook announced that Apple is working with an increased number of partners to expand its reach into the enterprise and change how people work. The partnership goes well beyond IBM to include app developers like Box, bigtincan, Docusign, ServiceMax, Revel, MicroStrategy and Workato to expand Apple’s reach well into the enterprise ecosystem. While OEMs partnering with ISVs is not new within the enterprise – we have only to look to both BlackBerry and Samsung’s teaming up with SAP as a counterexample – it nevertheless represents a continuation of Cook’s vision to firmly plant Apple in the enterprise. With Windows 10 looming on the horizon, growing Surface 3 and Surface 3 Pro sales and a stagnating market for consumer tablets, the pressure for Apple to establish itself as not only a viable competitor, but the competitor to beat in an increasingly competitive market.

Consumer devices still hold considerable influence

While iPad sales have stalled in the consumer market, their influence continues to grow within the enterprise, as a growing number of companies are looking to mobilize their workforce. SVP and CFO Luca Maestri cited a survey in Monday’s earning call in which 77% of corporate buyers looking to buy tablets within the next six months plan to purchase iPads. VDC estimates that in 2013, nearly 6 million devices were deployed into enterprise and government applications, accounting for nearly half the market of consumer grade tablets in the enterprise – a number that is sure to grow. The power of the brand and the familiarity of the user interface have made the tablet nearly the de facto choice for non-rugged deployments in the enterprise. In a world in which “tablet” and “iPad” are synonymous for many, particularly in an enterprise purchasing position, Apple’s potential is enormous. The groundwork Cook laid in opening up Apple and iOS to outside partnerships in previous year, particularly in making a decisive break with the company’s Jobsian roots in partnering with IBM for enterprise solutions, is providing a strong foundation upon which Apple can build.

In the land of enterprise mobility, user experience is king

However, to be successful in the enterprise, Apple needs to ensure the strength of its partnerships and its app ecosystem. Tuesday’s headlines of dozens of American Airlines flights being grounded due to an enterprise iPad app glitch is a glaring reminder as to the vulnerabilities that abound in the push to mobilize. Even when the stakes are not quite as high, there need nevertheless remains to ensure an integrated experience that functions in conjunction with robust security. While Apple is partnering with major ISVs, many smaller, best of breed names on the list will have the opportunity to bring their capabilities to the forefront on a much larger stage. Companies like bigtincan are looking to bring seamless functionality to the forefront, particularly in working with Apple’s Handoff technology to enable users to work with content across all form factors, as well as using other iOS features like TouchID and the ability to add external content from iOS8 enabled apps. Meanwhile, ISV Workato is partnering with Apple to provide an even deeper level of app integration that enables end users to enable workflows across applications without the need to app-swap. By opening itself up to such a broad spectrum of partners, Apple could shore up its position even further in the enterprise space, especially if it can provide the user experience enterprise consumers have come to expect through their personal devices.

Partnerships are bringing enterprise to all platforms

While much of the enterprise attention is focused on the iPad, given its commercial potential despite the rapid maturation of the form factor, another enterprise foothold could be the newly launched Apple Watch. Although much of the media attention has been dedicated to consumer adoption rates and applications, VDC has already looked at the potential for the wearable to pave the way for smartwatches to become a more integral part of enterprise mobility. Regardless of form factor, though, Apple has nurtured a healthy ecosystem of third-party applications and peripheral devices that are empowering enterprise across industry verticals that solidify the company’s capabilities beyond personal consumption. Moving forward, however, one concern Apple will need to address is the breadth of its services beyond its partnership with IBM, particularly as companies like Samsung have moved to expand its enterprise presence through a comprehensive services solution. The challenge now that it has donned the mantle of enterprise competitor will be to ensure that Apple can bring these partnerships to fruition and gain the necessary traction to successfully compete against the likes of Microsoft and Samsung in a world where services, user experience, and seamless integration are paramount. 


MobileIron's Miss

"Standing Alone" increasingly challenging for mobile-first EMM ISVs

Larry Dignan's article over at ZDNet this past week was a shot across the bow for the EMM market. In case you missed it, MobileIron announced that their CFO was departing, and issued a profit warning in their pre-announcement of their Q1 earnings (the company's Q1 earning call is scheduled for this Thursday). In their pre-announcement, MobileIron said that its Q1 non-GAAP revenue will be between $32M-$33M (down from its previous outlook of $34M-$37M). Gross billings (between $35.5M-$37M) were also lower than the $40M-$42M that they had expected. MobileIron's CEO Bob Tinker attributed the miss to several large deals not closing in Q1. Tinker also argued that the company's customers were moving toward monthly subscriptions and that the trend was cutting into revenue (reasonable).

What MOBL's Miss Means for the Broader Market

The EMM space is the most visible of the "segments" of the enterprise mobility ecosystem: not only have there been notable acquisitions (AirWatch, BoxTone, Fiberlink, and Zenprise), but participating vendors have demonstrated that they can win large deals, and attract key partners in the channel. However, being one of the two (Tangoe is the other) public "pure-play" mobile-first EMM ISVs is a challenge, as every move is "under the microscope". While EMM vendors are enjoying success in the market, the market is shifting beneath their feet. "Standing alone" as several prominent vendors currently are (e.g., Globo, Good Technology, MobileIron and SOTI) will be increasingly challenging moving forward as global channel expansion and substantial R&D investments that ensure continual product enhancements will be required not to mention the growing footprint of large and established vendors who have recently entered / plan to enter this market (e.g., Accelerite, CA, Dell, Microsoft, and Oracle).


I wrote about the "EMM Pivot" I was expecting this past March  and recent discussions I’ve had with several prominent EMM vendors has revealed an interesting approach on how they intend to evolve and differentiate their platforms moving forward. Key initiatives that are in development and on most road maps include:

  • Split billing
  • Unified Endpoint Management
  • Enhanced email clients
  • Secure Messaging
  • IoT and Wearable Strategies      
  • Architecture enhancements (moving away from "rack and stack")
  • UX / Console optimization

If you participate in this market, I'm still taking briefings to discuss the evolution of EMM and the pivot that I anticipate.


Mobility is Driving Enterprise Collaboration Innovation

Long a bandied-about buzzword, collaboration has gotten an enterprise makeover in recent years in integrating chat and content sharing. The market has emerged from its roots in consumer-grade social networks like Facebook and Twitter to incorporate established enterprise players like IBM, Oracle and SAP, especially after Microsoft’s acquisition of Yammer in 2012. Since then, enterprise-specific social networking products have transformed from more consumer styled chat tools to fully fledged business collaboration platforms that have the potential to replace not only intranets, but knowledge management systems and corporate portals as their features and functionalities continue to expand. The main driving force behind this explosion in innovation has been mobility, both on the consumer and the enterprise front, as the impact of mobile-native millennials entering the workforce grows.

Differentiation in a crowded market

Companies are increasingly coming to understand the value of employee collaboration and of enterprise social networks (ESN), particularly as social media becomes a more integrated part of professional and personal daily life. However, the low barrier to entry has meant that there is an abundance of options available, ranging from consumer-grade chat options to Tier-1 solutions and everything in between. The result is a crowded market with considerable overlap, making it difficult for vendors to differentiate themselves. Although many companies faced with a plethora of options turn to existing solutions providers like IBM, Oracle and Salesforce, there has been room for innovators to disrupt the marketplace. These include companies like Atlassian, Slack and Zimbra, who offer a streamlined, mobile-first approach to collaboration. The sheer number of market players and the stratospheric levels of funding mean that the playing field is wide open with no apparent winners, which in turn is putting pressure on big name vendors to bring powerful collaboration tools to the table.

Appealing to a workforce that spans multiple generations

While the millennial generation has proved to be a significant driving force behind the adoption of more consumer-like collaboration tools in the enterprise, there is a challenge in getting older employees to adapt their work habits to embrace a more fluid approach to work and collaboration. For companies like Tangoe, considering the requirements of an inter-generational workforce has been central to the design and development of their product. In order to overcome resistance to new work processes and collaboration tools, vendors have the ability to introduce adaptive elements that can learn from end-users’ habits, although this presents privacy and security issues that would need to be addressed by the vendor.

Seamless integration is key

There is definite value in areas like user-defined contact preference, one-on-one and group chats, and content sharing, particularly when combined with a mobile-first, device-agnostic approach. This is increasingly becoming the norm across enterprise productivity applications and products. However, to be truly powerful, these solutions must be able to provide a user experience that meets the high expectations of a user base accustomed to consumer products and seamless integration. In an era where many longstanding productivity applications like email are undergoing significant revamps, a lack of integration could lead to a glut of programs and unnecessary app-switching, which is inefficient and cumbersome. Any shortcomings in either category can result in a lack of employee buy-in, or worse, employees resorting to workarounds using consumer-grade programs that lack the necessary security features and risk data leakage. Major players like Microsoft, Salesforce and SAP have done well in integrating their collaboration tools into their portfolio, but the bar has been set high to meet expectations. Given the growing market for enterprise collaboration, however, it is a challenge that a growing number of vendors are willing to accept.

with Kathryn Nassberg, Analyst


The EMM Pivot is Upon us #MWC15 EMM Recap

Mobile first EMM vendors know they must evolve — and they are ...

As one might expect, the high profile handset refreshes from Samsung (Galaxy S6), HTC (M9) and LG (G Flex 2) and the notable (and well timed) acquisition announcements (NXP acquiring Freescale, HP acquiring Aruba Networks, and Mitel's acquisition of Mavenir) garnered the lion share of the post MWC media coverage. However, there was something different at MWC this year. There was a "new partner" sitting in on several of the briefings we had at MWC.

Google sent several senior executives to Barcelona (Sundar Pichai, Rajen Sheth, and Andrew Toy were the most visible)  either Rajen or Andrew was present (and actively participating) at several of the meetings we attended at MWC the exception? Our meeting with Good Technology. Why? Read on.

Android for Work is Legit and KNOX is Not Dead (yet)

Every prominent enterprise mobility vendor has moved quickly to completely integrate with the Android for Work platform.


Good is negotiating with Google and is likely to join the other prominent vendors listed above who were quick to announce their integration with the Android for Work Platform however, it appears as though Good (and SOTI) have forged strong(er) partnerships with Samsung. Both seem to have gone further than their peers in integrating with the company's KNOX platform (which is not just a container). While all of the vendors listed above have been working with Samsung's KNOX platform; after speaking with several Samsung executives, the level of integration with KNOX is varied. Good and SOTI have seen traction from their partnership with Samsung and have figured out creative ways to go to market (one sure fire method is to give away the device  while not sustainable, it appears as though Samsung is willing to do so). Here's what my colleague David Krebs wrote in his MWC Event Recap post:

In summary, we see both Good and SOTI benefiting by working with both Google and Samsung. Both vendors have a sizable footprint in both government and financial service industries. We expect that Good will formalize its partnership with Google soon.

ACE to the Rescue

The launch of App Configuration for Enterprise (or ACE) was timed for MWC. Five prominent enterprise mobility vendors (AirWatch by VMware, Box, Cisco, Workday and Xamarin) have collaborated on the standard which aims to simplify and scale the deployment of apps in the enterprise. The benefits are clear and straightforward (see below).


There is no question that enterprises are challenged by app provisioning and distribution. Considering that multiple versions of the same app (built with different SDKs) is now normal, the standards-based platform agnostic approach (thanks to the ability to seamlessly invoke both the latest iOS and Android   APIs) will be welcome. However, the consortia needs to get other important vendors on board (Citrix, IBM, Microsoft, Oracle and SAP come to mind). 

EMM Evolution

My next report (scheduled for May) will focus on the evolution of EMM. I'm seeing some interesting (and consistent) thinking from prominent EMM vendors on how they intend to evolve and differentiate their platforms moving forward. Key initiatives that are in development and on most road maps include:

  • Split billing
  • Unified Endpoint Management
  • Enhanced email clients
  • Architecture enhancements
  • UX / Console optimization

I'm actively scheduling briefings to discuss the evolution of EMM and the pivot that I anticipate. If we didn't meet at MWC, I'd welcome to opportunity to discuss this topic with you in the next few weeks.

Kudos to GSMA for hosting another top-notch event. See you at MWC 2016!



Mobile Payments Race Heats Up with Samsung’s LoopPay Acquisition

Samsung announced yesterday its acquisition of the Burlington, MA-based startup LoopPay Inc. for an undisclosed amount after reports of the two companies working together a mobile payments solution in late 2014 towards. The announcement heralds Samsung’s entry into the mobile payments fray, pitting it squarely against Apple and Google Wallet as the market for the digital wallet continues to evolve.

Making a digital wallet retailers will work with

The mobile payment market, particularly in the US, has undergone considerable change in recent years although much of the progress has been dependent upon both the cooperation from banking institutions and retailers’ willingness to adopt newer point-of-sales terminals. The latter in particular has been a key stumbling block for NFC-enabled solutions, like that of Google Wallet, which launched in 2011. Although the announcement of the iPhone 6 and Apple Pay did much to raise general awareness to the technology, its impact remains somewhat limited. Estimates from Apple from its Q1 earnings call show that less than a quarter of a million retail outlets out of a total numbering in the millions have the ability to accept Apple Pay. While this obstacle will eventually overcome as the migration continues from traditional the magnetic stripe to the EMV chip and PIN system, the tipping point for a major revamp to the greater retail market likely will not occur for at least another year, despite liability dangers looming on the horizon. Samsung’s acquisition of LoopPay helps to bridge the gap by offering a system that uses Magnetic Secure Transmission (MST) technology that that functions with existing point-of-sale infrastructure, which means it can be used with some 90% of existing credit card terminals, although the system requires the purchase of either a card case or fob in addition to the download of the app – an approach similar to that of Square. As some note, while pertinent now, the migration towards EMV could mean that Samsung is providing a solution to a short-term problem with the acquisition in a market that is rapidly evolving.

No mobile payment solution to rule them all

In addition to facing off against Google Wallet and Apple Pay, Samsung will be pitted against other emerging services, like that of CurrentC. While many retailers have sought less cost-intensive mobile payment solutions through proprietary apps using QR codes, retail giants Wal-Mart, Target, CVS and others formed the Merchant Customer Exchange (MCX) in 2012 to create a merchant-owned mobile payment system. The system gained notoriety when participating companies sought to block the implementation of systems like Apple Pay and Softcard and fell victim shortly thereafter to a sizeable security breach in which the email addresses of participants of the pilot program where accessed. In addition to claims of collusion, CurrentC has been lukewarm given the multi-step payment process using QR codes versus NFC’s more streamlined contactless payment method. As a result, the mobile payment market is becoming increasingly fragmented as it has pitted consumers who are seeking convenience against retailers who want to maintain greater control over transactions without having to adopt costly point-of-sale technology.

Balancing convenience and security 

The recent and high profile security breaches that have occurred at some of America's largest brands (Anthem Healthcare, Target, and the Home Depot) demonstrated that breaches can not only be expensive (several retailers we're forced to pay some $200M each in damages in the past 12 months alone), but can harmful to brand loyalty. Consumers disclose a treasure trove of identity theft information with each transaction they consummate. This makes finding the right balance between security, privacy and convenience a key priority for mobile payment vendors. While security remains paramount, consumers won't adopt a payment solution that is cumbersome. While PCI-compliant (and sophisticated encryption) is embedded into every payment solution, moving forward, VDC sees a key challenge for vendors to work with experts (i.e., the credit card industry, as well as privacy advocates, cybersecurity experts, government agencies – following the more military-oriented path towards security forged by JP Morgan) to draft, implement and enforce rigid sets of cyber protections across a fragmented payment market with significant “co-opetition” and channel conflict. 

With Eric Klein, Senior Analyst 


Revamping the Enterprise Inbox

Email, which has long been an established piece of enterprise productivity and at the tail-end of innovation, has received a considerable makeover in recent months. An increasingly mobilized workforce in recent years has meant that the majority of emails are now read first on a mobile device. The result is a palpable trend in the market to revamp email where ease of use and productivity is maintained in a cross-platform and touch-centric format. Many of these innovations include more seamless calendar integration, improved triage, search, and archiving functions, as well as enhanced communication tools that integrate chat and voice that are particularly well-suited to mobile platforms like the smartphone.


Major players, including Google, IBM, and Microsoft have worked to further integrate email into their mobile offerings and acquiring firms to help bolster their position. Recent acquisitions by Microsoft and HP of Accompli and Voltage respectively, as well as the emergence of companies like Mailpile, ProtonMail and Nacho Cove lend credence to this trend towards a more mobile-first experience for enterprise email. Even companies that have traditionally focused on consumer markets are throwing their hat into the ring: last month, Amazon announced its own email service, WorkMail, to be powered by the increasingly popular Amazon Web Service. Thomas Döhler, General Manager of the WorkMail team, notes that enterprise is at the point where email is now part of the business process. Rather than a simple communication tool, it has become an integral part of general business processes and a receptacle where critical business information is stored and controlled. Email, without question, is the most ubiquitous means of enterprise communication, despite the recent rise in popularity of social collaboration and texting. While newer iterations will look to integrate these social features into the mix to enhance productivity, email will remain the primary means of enterprise communication for the foreseeable future.


It is worth noting, however, that this is not the first time that email has undergone a significant revamp. Over the years, numerous companies have tried to reinvigorate email, but failed to fundamentally alter the nature of the inbox. However, the growing importance of mobile platforms in business has meant that mobility has forced a willingness to change among companies in how they treat email. The result has been a rethinking in how email is accessed and integrated into a cross-application and cross-platform ecosystem. 2015 will mark a watershed year in which there is a growing willingness to change how companies treat email and could see a fundamental change to the nature of the inbox if the challenges surrounding privacy and security can be sufficiently addressed.

 VDC will be taking a closer look at the challenges faced in this month’s VDC View. Stay tuned for more information.


with Eric Klein, Senior Analyst