On Target: Embedded Systems

IoT Market Complexity Demands Buyer Personas

The complexity of the market for IoT products and services creates enormous challenges for the IoT solution marketer. An unlimited set of applications, a complex ecosystem of partners and channels, a wide range of decision makers and influencers, and a continuously changing competitive set can leave the marketer forever chasing his tail. Critical decisions about the content, placement, and timing of marketing messages become extraordinarily difficult in the face of these complex and dynamic conditions. Observing these challenges, VDC undertook a disciplined search for tools and methods that could help IoT marketers think and act more strategically, and achieve better... Read more →

The IoT Citizen: A New Class of Developer

The Citizen Developer What is a “Citizen Developer,” and why are we hearing this term with increasing frequency in the industry? Let’s address the word “developer” first. We are accustomed to thinking of developers as highly technical people with formal training in engineering or computer science, buried in boards and code. Within a traditional corporate enterprise, developers usually fall into the IT department, where they are tasked with maintaining systems, creating business applications, and allocating spending on IT-related hardware and software. The rise of the IT department grew around the need to purchase and maintain computers, servers, and networking equipment... Read more →

VDC Research is attending CES 2016!

Contact us to schedule a meeting VDC Research will be attending CES, the giant consumer electronics trade show and conference in Las Vegas in early January. Last year, the conference had more than 170,000 attendees and 3,600 exhibitors with over 2 million square feet of exhibit space, making it the by far the largest electronics industry trade show in the US. In recent years, the show has also become a major showcase of automotive electronics technology. While we're at CES, we welcome the opportunity to meet with attending vendors to learn more about their embedded solutions and any show-related (or... Read more →