On Target: Embedded Systems

IoT Market Complexity Demands Buyer Personas

The complexity of the market for IoT products and services creates enormous challenges for the IoT solution marketer. An unlimited set of applications, a complex ecosystem of partners and channels, a wide range of decision makers and influencers, and a continuously changing competitive set can leave the marketer forever chasing his tail. Critical decisions about the content, placement, and timing of marketing messages become extraordinarily difficult in the face of these complex and dynamic conditions. Observing these challenges, VDC undertook a disciplined search for tools and methods that could help IoT marketers think and act more strategically, and achieve better... Read more →

Community Development Critical for IoT Success

The IoT has democratized product engineering and innovation. Increasing device connectivity and open APIs are enabling new types of organizations and developers to innovate in a world previously confined to engineers with highly specialized skill sets. While the traditional embedded ecosystem and its engineers will remain at the heart of the IoT device movement, this new cadre of potential developers and entrepreneurs comprise an important part of the creative base designing future IoT systems. And from giant conferences to local maker fairs, the technology ecosystem has recognized the importance fostering the growth of this “citizen developer” community. In fact, VDC... Read more →

More Tales from the Road - VDC at ESC Silicon Valley 2015

ESC Silicon Valley 2015 In case you missed it, VDC’s IoT & Embedded Technology was recently in Santa Clara for the 2015 Embedded Systems Conference – Silicon Valley. We had the opportunity to meet with and get updates from a number of companies, both at the show and several nearby corporate headquarters. Vendors we spoke with were pleased with the volume and quality of the attendees and many training sessions operated at full capacity. As we have for the past decade, VDC Research presented the annual Embeddy Award to the organization judged to have announced the most significant advance in... Read more →

Lingering Thoughts from NIWeek 2015

VDC’s IoT and Embedded Technologies team recently attended NIWeek 2015 in Austin, TX. National Instruments (NI) put on an excellent conference and we had the opportunity to take in a great deal. There were inspiring and informative keynote presentations, great partner stories, the heat, interesting panel sessions, helpful one-on-one meetings with NI executives, the strange layout of the Austin Convention Center (it allegedly has a floor 2, but I’m not buying that), demos on the exhibit floor…and, well, did I mention the heat? The IoT / IIoT Centric Focus of NIWeek Regardless of the format – keynote, panels, demos, 1:1’s... Read more →

Under Pressure: Your Embedded System Needs to Modernize Requirements Management (RM)

Recording of This Webinar from VDC Research and Jama Software is Now Available New variables continue to emerge, making software development in both the embedded/systems and enterprise/IT domains more complex – and in many ways, more similar. For instance, the requirement to design software in accordance with regulatory mandates, which is increasingly common in the embedded industries, now also extends into several segments of the enterprise, such as banking. Likewise, the Cloud and IoT are becoming more of a focal point for technology and innovation in both realms. This is driving an explosion in new software-focused business plans, devices, categories,... Read more →

VDC Research is attending Embedded World 2015!

Contact us ASAP to schedule a meeting VDC will be making the trip across the Atlantic again this year to visit the largest embedded technology tradeshow of the year, Embedded World in Nuremberg, Germany. Last year, the conference boasted 26,700 visitors and 856 exhibiting companies!. While we are at the conference, we welcome the opportunity to meet with attending vendors to learn more about their embedded solutions and any show-related (or other recent) announcements. You can arrange a meeting time with VDC by contacting us directly. For meetings contact: André Girard, Senior Analyst, IoT & Embedded Technology, [email protected], 508.653.9000 x153;... Read more →

Intel’s IoT Platform Extends Security Toward Edges

At a press and analyst event in San Francisco on December 9, Intel announced its “IoT Platform” reference model. The model is horizontal in scope, encompassing numerous technologies applicable to everything from edge devices to gateways to the cloud. In addition, it is intended to be a modular approach, such that Intel’s hardware and software components (including those from subsidiaries Wind River and McAfee) can be mixed with those of other vendors. For example, a customer could deploy its preferred gateway devices not limited to those based on Intel’s Moon Island design, while remaining compatible with Intel’s reference model. We... Read more →

Where's The Action On Security Concerns?

Recognition of Software Security Issues Are High; Mitigation is Not I read an interesting report from Spiceworks recently about mobile security actions by IT departments...or perhaps, lack of actions might be more accurate. The report, which is free to download, shows that nearly all IT professionals are worried about security risks affecting mobile devices supported by their company. However, this level of concern vastly outweighs the level of action their organizations have actually taken to lessen security threats. This central finding, while disappointing, does not come as a surprise. Year after year, we see a persistent gap between awareness of... Read more →

VDC Research is Attending ARM TechCon 2014 in Santa Clara October 1-2

We are attending ARM TechCon 2014 in Santa Clata ARM TechCon 2014 at the Santa Clara Convention Center is designed to facilitate collaborative design by connecting the hardware and software communities in one event. The event delivers a comprehensive forum created to ignite the development and optimization of future ARM-based embedded products. The conference includes about 75 intriguing sessions offering insight and education into new products, advanced development techniques, security issues, and much more. For more information about ARM TechCon 2014 and to register for the event, click here. Contact us directly to schedule a meeting! We would like to... Read more →

Tasktop unveils new Tricentis offering

Yesterday, at Tricentis Accelerate 2014, Tasktop previewed an upcoming release of Sync featuring increased integration of the Tricentis Tosca Testsuite across multiple software delivery disciplines and tools. Tasktop’s Sync platform provides authoring tools for tasks, data, workflow connectivity and integration between multiple Application Lifecycle Management solutions. Its new partner, Tricentis, is known for its software testing solutions to accelerate business innovation. The partnership between Tricentis and Tasktop represents an exciting advancement along the path of broader Agile and DevOps adoption within the software development industry. The two companies first partnered in February 2014, to provide a combination of Tricentis Tosca... Read more →