We fielded an end-user survey to IT professionals, and line-of-business managers this past April and captured some very interesting market trends, perceptions, and attitudes surrounding deploying and maintaining a mobile workforce — end-users in organizations both large (65% of >$1B in annual revenue respondents) and small (52% of <$1B in annual revenue respondents) clearly stated that they were "very interested" in outsourcing a broad range of enterprise-grade mobility solutions.
Looking more closely at this "suite" of mobility solutions we saw that it ecompasses everything from device management and security, to application development, integration, billing / expense management etc. — in fact, we asked respondents to rate each of the items in the graphic below as to their level of priority for inclusion in a mobile service delivery platform — each rated >7 on a 10 point scale where 10= Most important.
Our data also clearly showed that the key drivers behind this receptivity were as follows:
- Device proliferation ("bring your own tech")
- Lack of in-house skills to support mobile applications and platforms
- Simplifying the end-user experience and ensuring adoption
- High expectations for costs savings
Considering these trends, we see enterprise environments as ripe for the adoption mobile solutions as managed service. However, we do see the increasingly complex channel relationships and the number of vendors “behind the scenes” participating on mobile solutions as a challenge for mobile focused vendors moving forward.
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