Our FASTForward Reports are a new offering here at VDC — our Q1 Report entitled "A Classic Attack From Below — Gauging the Impact of Best-of-Breed Mobile Startups" has recently published.
Here's a quick summary:
Best of Breed Mobile Startups are Driving Enterprise Mobility Innovation
Legacy enterprise mobility solution providers are struggling to respond to the rapid change in mobile technology preferences, shifting business and technology sourcing models and enterprise investment drivers. As a result, significant gaps in their capabilities are beginning to emerge. Recognizing the opportunity created by these gaps, best-of-breed mobile startups are bringing disruptive innovation and technologies to the market that are quickly becoming commercially viable, and are also producing rapid ROI for customers. Key mobile segments that represent significant opportunity for innovation include enterprise application development and management and mobile application security solutions.
The Mobile Arms Race has just Begun
Enterprise mobility as an IT discipline is still nascent. A key issue is that many solutions currently deployed are nonscalable point solutions buried in some business silo. However, as enterprises better understand the value and opportunity that mobility represents and take a more strategic approach to solution selection and sourcing, the impact on the vendor landscape will be significant. We expect consolidation to represent a key near term theme with mobile start-ups increasingly becoming strategic acquisition targets.
Development of Mobile Capabilities will Represent the Single Most Important Near-Term Initiative for ISVs.
Enterprise software vendors can ill afford to sit on the sidelines. Mobile capabilities are becoming a key selection driver among enterprise SW vendors’ customers and represent a potentially critical avenue for these vendors to expand the footprint of their solutions into new markets.
The Report focuses on four acute issues or investment concerns — each relates to the necessary infrastructure or platforms required to design, deploy and support business-critical mobile solutions:
- Mobile Security Management
- Mobile Application Management
- Mobile Application Development
- Back End Enterprise Connectivity
We identified the following vendors within each of these segments - each is featured in the Vendor Spotlight section of the full Report.
- Apperian
- 3PMobile
- Bitzer Mobile
- InBay Technology Solutions
- Nukona
- Webalo
We consider these vendors to be potentially disruptive and uniquely positioned to address many of the gaps that continue to emerge in the mobile ecosystem. Several are early stage start-ups that have not yet secured funding and are just beginning to emerge from stealth mode, while others are more established.
You can download the executive brief here
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