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Great writeup, very insightful.

Any OS change (including Microsoft to Android) represents risk, costs, but also rewards. It is sometimes hard to justify the move especially as a early adopter, until there is critical mass and momentum to the "new baseline" (Android, in this case).

It is exciting to see the relatively conservative sector embracing the change. That goes for developers, partners, manufactures, and especially customers.

Great post.

While I believe that Motorola/Zebra is moving in the right direction, I fear they have not done enough to be truly successful. In turn, competition may not invest in this same approach/technology, which would be unfortunate.

I think there are two critical flaws with the TC70 -- no physical keypad, and the expensive price point.

The physical keypad is a true differentiator when comparing consumer devices with rugged enterprise devices. At least most applications we deal with involve scanning a bar code and typing a quantity. The tactile feedback from a physical keypad definitely has a place in rugged environments.

The price point is high even in the rugged enterprise market. I'm just not sure there is enough here to justify that.

I do feel it is a step in the right direction, but I hope things continue to progress in that direction quickly. Otherwise, VARs will have to look elsewhere and it will be hard to get them back.

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