VDC Research: Enterprise & Government Mobility Market Blog

Appcelerator Runs out of Gas

Earlier this week, Axway, a global provider of enterprise engagement software that enables application programming interface (API) management, identity management, mobile app development and analytics announced that it had acquired Appcelerator, a privately held cross-platform mobile development platform vendor. Appcelerator’s flagship, Titanium, utilizes an OS abstraction layer approach to convert HTML, JavaScript, and CSS into native iOS, Android, and Microsoft Windows applications. The company also productized an mBaaS solution (Arrow) to help developers simplify the process of assembling APIs, models, and connectors to access unstructured corporate data.

While Appcelerator was successful in growing a large developer community by building a powerful suite of tools for cross-platform development, the company was struggling to achieve profitability and was forced to lay off 30% of its employees this past March. Like others who were early in entering the mobile development platform space (e.g., Antenna Software and Verivo Software), Appcelerator failed to gain the traction required to remain as an independent private firm. While the company raised a significant amount of capital (nine funding rounds for a total of $87.9M), Appcelerator was unable to grow its revenues past $10M, and was unable to gain significant traction with large enterprise customers (a challenge for most young startups).

A Fragmented Market

The mobile development platform and tools space is one of the most active in the ecosystem of mobile-first vendors. Whether native, hybrid, or HTML5 web applications, the number of mobile design and development tools available to developers continues to grow (VDC counted 25+ vendors with less than $10M in annual revenues when we assessed the market in Q4 2015). Market leaders such as IBM, Salesforce, and Kony have cemented their position in the market by focusing on the depth and breadth of their solution range. For example, each of these vendors has been actively engaged in refining their development tooling, expanding their backend data access capabilities, and simplifying their ability to integrate with multiple data sources and third-party systems. Other market share leaders such as OutSystems, SAP, and Microsoft are focused on building more tightly integrated, cleaner, less complicated, and more user-friendly development platforms. Other vendors are focused on modernizing legacy applications and speed—these vendors can reduce the pain associated with manually modernizing code, resulting in more reliable, cost-effective, and feature-rich mobile apps.

While Appcelerator's immediate revenue contribution will be minimal, we doubt that Axway paid a large multiple for Appcelerator, based on its flat growth and inability to grow its enterprise customer roster. However, the acquisition makes sense, as Appcelerator's platform is synergistic with Axway's focus on API management, identity management, and cloud integration.  Additionally, Axway's parent company (IT services giant Sopra Steria Group) will likely become a viable channel for Axway to promote Appcelerator's platform going forward.

FirstNet RFP Marks Move to Modern Public Safety System

On Wednesday, the First Responder Network Authority (FirstNet) released a much anticipated request for proposals (RFP) for the nationwide public safety LTE network. The Indefinite Delivery/Indefinite Quantity contract with a limit of $100 billion for a performance period of 25 years marks what FirstNet’s Chief Executive Officer Mike Poth describes as a “first of its kind public-private partnership”.  Proposals for the project are due by April 29^th and many telecommunications carriers will likely enter the competition, which could prove profitable as any of the unused 20 MHz of 700MHz broadband spectrum will be left under the operator’s control. Moreover, the RFP highlights 16 key objectives requiring additional investments in a number of other auxiliary technologies to ensure network functionality.

Following the lead of other nations (United Kingdom and South Korea), the RFP is a crucial first step in the process of shepherding the American public safety system to modernity in an age of mobility and information. Over time, by increasing interoperable communications among first-responders and providing improved situational awareness with multimedia data, the network will inevitably revolutionize the way first-responders complete business processes and interact with one another and their communities. Moreover, FirstNet enables public safety workers to employ some of the very same technologies in the workplace that they are so comfortable with in their personal lives. In this way, the project is more than the development of infrastructure to support first-responder LTE use; with the RFP outlining the need to ensure user adoption, create a device and application ecosystem, and guarantee security among other objectives. For only with these tangential developments will the system work both technically and fundamentally to improve the effectiveness of first-responders and the lives of those they serve.

The success of the network ultimately depends on user-adoption, for a network without users, will be as effective as the current system albeit at a greater cost. To this end, devices operating on the network should meet industry work standards as well as ease-of-use expectations.  In particular, the RFP states that mobile devices should be “capable of gloved, one-handed, or hands-free operation as well as…multimedia and high-definition data transmission both from humans and machine-based sensors”. Fortunately, several mobile device and public safety equipment manufacturers—Sonim, Kyocera, Motorola, etc.—have developed Band-14 devices that live up to these requirements. Capable of dealing with rough work-conditions characteristic of the public safety industry, these devices also boast many of the features prevalent on consumer devices, thus reducing the learning curve often associated with custom-built rugged devices. In essence, FirstNet looks to improve the functionality and integrate further, a piece of equipment already deemed critical by many first-responders. Often used unofficially for acquiring contextual information, communicating with co-workers, or accessing organizational email, smartphones on a dedicated first-responder network are more likely to be integrated with back-end information systems and other personal safety equipment; thus increasing the productivity and effectiveness of a largely mobile workforce. 

As important, if not more important than a device ecosystem, a vibrant application ecosystem supplies the tools for modernizing workflows and providing first-responders with information fundamental to quick and appropriate decision-making. In particular, the RFP calls for the development of a “vibrant third-party applications developer community” and application store that will generate an “evolving portfolio of mobile and enterprise applications, as well as cloud services”. APCO International, the world’s largest public safety professional organization, understanding the importance of public safety mobile applications, created Appcomm.org in 2013. Initially listing 60 mobile applications dedicated to public safety, the site now provides access to over 200. First-responders can use these applications to improve their situational awareness, engage with the community, document evidence, and gain access to business-specific information in seconds. In this way, applications will undoubtedly change the way first-responders complete business processes by brokering access to important contextual information and enabling greater autonomy. Large and small software vendors alike have devoted resources to creating applications that address the unique needs of first-responders and encourage end-user adoption.

FirstNet’s RFP is intimidating with over 500 pages and 13 sections. This is indicative of the enormous scope of the LTE network project. With many individual moving parts vital to the success of the overall network, a strong and open relationship between U.S. agencies and the private sector is crucial. A number of early adopters—New Jersey, New Mexico, LA-RICS, Harris County—have provided test-cases for the large scale deployment that remains several years away. These experimental deployments should help develop guidelines and use-cases for how to best take advantage of the capabilities engendered in a dedicated first-responder LTE network. Moreover, the experiences of these communities should help mitigate obstacles such as balancing mobile security with usability. The network and the mobile devices on it will need strong security to protect the sensitive information housed on public safety networks. However, these security measures should be designed in a way that does not deter user-adoption or effectiveness. FirstNet will not be a panacea for all of the industry’s technical woes but rather is a stepping stone on the path to modernization; a path that will necessitate all communities buy into the benefits of mobility.

Written by Matthew Hopkins.  For more information, be sure to review our forthcoming Public Safety View discussing FirstNet developments, set to be released next month (February), or contact us at [email protected].  The author can be contacted directly at [email protected].

2016 Predictions Part II

Predictions for 2016 Part II

This is part II of a two part series of posts which provides the Enterprise Mobility and Connected Devices Team’s predictions for 2016.  The following predictions were written by:  David Krebs, Eric Klein, Cameron Roche, and Matthew Hopkins.  To contact the team, please e-mail us at [email protected]

Top 5 Growth Industries for Mobility in 2016

Companies in just about every industry have the opportunity to benefit from a mobile strategy that improves productivity and engagement. However, mobile penetration among industries varies significantly due to a number of factors including, regulatory drivers/inhibitors, security barriers, killer applications, competitive pressures, work force demographics, etc. Despite these drivers/inhibitors, VDC expects software and hardware mobile investments to increase in 2016 as companies adjust to a world that continues to move towards mobile computing. Specific impetuses and impediments to mobile investments by sector will undoubtedly dictate the pace of mobile adoption, but all companies will nonetheless feel pressure to expand their mobile initiatives. Whether employed to improve business processes or engage customers, mobility’s ability to provide employees and consumers with critical information just about anywhere will continue to transform the enterprise.

Modernization and mobility are disrupting just about every industry, but VDC believes that these five industries in particular will be among the greatest investors in mobile technology in 2016.

1. Following several years of heavy ecommerce investments Retailers are again shifting their focus back to in-store solutions and particularly in-store customer engagement. A key challenge for retailers as their digital and physical presences continue to meld is data and record management and creating centralized inventory and customer datasets. Another key theme for retailers will be around them optimizing the omni-channel initiatives especially addressing their increased delivery cost exposure. In addition, a key focus for retailers will be to create a consistent experience for their workers and customers across multiple platforms.
2. The postal/courier industry, spurred by ecommerce growth, will be expected to deliver a higher volume of packages and meet the growing delivery expectations of customers. To live up to these demands, organizations need robust mobile applications for engagement as well as comprehensive track and trace solutions that provide individuals with near real-time package information. 2016 will see continued modernization of legacy mobility solutions to address customer’s increasingly sophisticated requirements.
3. The healthcare segment has great potential for mobility because its workforce is inherently mobile. However, a general resistance to change within the industry as well as security and patient privacy concerns have provided some road blocks to greater mobile adoption. Nonetheless, many companies in the space have made significant investments to reach out to their customers and provide them with the tools to manage their accounts.
4. Hospitality companies have significant customer engagement needs and the age of information has transformed their business model and increased competition. Market disruptors such as Airbnb and travel websites like Orbitz leverage mobile and Internet platforms to compete with more traditional players in the space. This dynamic is pressuring the larger, traditional organizations to more strongly infuse mobility in their go-to-market strategy.
5. The Transportation industry, like the hospitality sector, has faced its fair share of market disruptors—Uber, Lyft,etc.—that are driving companies in the space towards mobility. In particular, mobile device use among employees in the space for GPS, logistics, and other application-based services has also proved effective in improving productivity. These dynamics should result in increased investments in 2016.

 

Microsoft Surface:  Some Serious Market Share Ahead

While Microsoft has traditionally ruled the desktop space, challengers like Apple and other devices based on Android platforms have forced Microsoft to renew their efforts in other hardware sectors.  Looking at mobile devices, Microsoft has brought their line of Surface products to the market.  Using the Surface Pro 3 and 4 for their current flagship tablets, Microsoft has been able to successfully redefine a market domain which for years was dominated by high-cost high-performance iPads and lower-cost Android devices. The recently released Surface Book has also seemingly hit a sweet spot boasting top-notch performance at a competitive price. While Tim Cook thinks it’s a “product that tries too hard…to be a tablet and notebook” while succeeding at neither, this also comes from the man who said that the iPad Pro would kill the PC. If that’s true, then he may need to keep his guard up as the Surface Book sold out within the first few days. Couple its popularity with the power of a laptop, the mobility of a tablet, and generally better specs than a MacBook Pro, and Microsoft should see their Surface series of products more than double in market share from 8.9% to nearly 20% by 2020. With this kind of success, Microsoft will likely release a Surface Phone in the future. This Surface Phone would shoulder a heavy burden of possibly being the last true chance for a Windows powered phone to become a significant player in the smartphone space. Otherwise, Microsoft may need to investigate partnering their Windows 10 OS with other smartphone OEMs.

Android Makes a Significant Dent in the Rugged Handheld Market

Over the past decade, Windows CE and Windows Embedded Handheld (WEH) 6.5 have become the OS platforms of choice for the majority of enterprise (rugged) mobile devices contributing to an installed base of well over 15 million devices. The platform has offered its enterprise customers a broad portfolio of devices to select from; as well as strong development tools, a stable developer community and wide support among enterprise mobility-focused ISVs. In addition, with support from Microsoft for 10 years, enterprise customers received the stability critical to their enterprise mobility investments. However, as of January 2015, WEH 6.5 is completely off Microsoft mainstream support with only security patches provided until 2020 when it fully reaches its end of support lifecycle.  Microsoft’s answer to the next generation platform for rugged handheld devices is Windows Embedded Handheld 8.1. The platform has been adopted by a small number of OEMs, however, the devices available supporting this platform today is limited as is their functionality. Moreover, support for WEH 8.1 is expected to expire by 2019. More recently Microsoft has shifted focus towards Windows Mobile 10 (or Windows 10 IoT for Mobile Devices) for this category of devices. This version was beset by many delays with OEMs now estimating product availability by mid 2016. However, Microsoft is expected to more tightly control the specs for devices running Windows 10 eliminating options such as wearable form factors or handheld computers with hard keyboards.

This has opened the door for alternative OS options to fill this void with Android emerging as the primary candidate. Enterprise (rugged) mobile OEMs have been investing in Android solutions over the past several years with shipment volumes beginning to reach critical mass in 2015. We expect this to continue in 2016 with Android supplanting Microsoft as the leading platform for enterprise handheld devices.

2016 Predictions

Predictions for 2016 Part I

This is part I of a two part series of posts which provides the Enterprise Mobility and Connected Devices Team’s predictions for 2016.  The following predictions were written by:  David Krebs, Eric Klein, Cameron Roche, and Matthew Hopkins.  To contact the team, please e-mail us at [email protected]

Point: Microsoft Progresses towards Gaining Critical Mass in Mobile

Microsoft’s Windows operating system currently accounts for less than five percent of the smartphone market despite many efforts—most notably its acquisition of Nokia—to revitalize its mobile portfolio. However, 2016 will mark the first full year of Windows 10. This new operating system enables applications to work across all Microsoft devices; thus countering an argument that critical mobile mass is necessary for robust application development. The Windows Continuum allows developers to develop for all devices in the Microsoft ecosystem, thus ensuring an extensive marketplace of enterprise and consumer apps. Moreover, smartphones have largely become commoditized, and with differentiation fading, Microsoft has a new opportunity to enter a static market with new, sophisticated, and affordable mobile devices. A window of opportunity is opening for Microsoft in the mobile space as the previous barriers to success are fast eroding. Microsoft should gain market share because Windows 10 creates a stronger “mobile” developer community that will design applications for sophisticated devices in various form factors that meet the needs of consumers and enterprises alike. Moreover, the novelty of Apple products is declining while their price remains the same, and the gap between high-end and low-end phones continues to blur. From an enterprise mobility perspective, in segments such as retail, we are witnessing a strong desire to create consistent experiences – from POS to clienteling – and the Windows 10 Continuum value proposition aligns well with those requirements. These dynamics present Microsoft with a unique opportunity in 2016.

Counterpoint: Mobile OS is No Longer Strategic to Microsoft

Yes, it is hard to consider something strategic that is teetering at 1-2% market share globally. However, following Steve Ballmer’s bombastic “My way or the highway” approach to conquering the mobile market, one of Satya Nadella’s greatest accomplishments during his still young tenure at the helm of Microsoft is recognizing that Microsoft can be successful and have a lot to offer to mobile users even though it does not dominate the underlying OS. This OS and hardware agnostic approach has seen Microsoft enable and optimize its core services – from Office to Skpe – to work on Android and iOS, the two clear mobile OS leaders. Not to mention that Microsoft makes $2 billion in royalty payments from Android OEMs. Yes, Microsoft would still love to see its mobile OS share grow and, yes, Windows 10 does offer unique differentiation with Continuum. However, outside diehard Microsoft supporters and those curious enough to make the switch, it is unlikely that adoption will be sufficient to propel Microsoft market share to double digits.

Enhanced Privacy:  A BlackBerry Resurgence?

In the wake of the 2015 expansion of ISIS, hardware and software companies were pressured by governments to reduce encryptions or create back-end ways for monitoring potentially dangerous activity. The hardware and software communities will continue to push against these requests as their own quest for secure data continues in light of hacks and breaches. Expect to see more complex encryption techniques from software, mobile payment, and app creators. Additionally, expect to see hardware vendors leverage advanced biometrics. With the introduction of iris scanning into consumer-grade cell phones (e.g. Microsoft Lumia 950); look for further penetration of iris technology. Also, with fingerprint scanning penetrating both high and mid range consumer-grade devices, some rugged or semi-rugged devices may also see enhanced biometrics in 2016. Finally, the focus on privacy and security may also provide BlackBerry’s hardware endeavors with another chance at life.  The relatively positive reception of the BlackBerry Priv and rumors about a modernized design on their next smartphone are indicators that 2016 will provide BlackBerry with an opportunity for success not only in software, but also in hardware.

Graduating From BYOD and Basic MDM…Resetting Enterprise Mobility Expectations

2016 will be pivotal year for the technology industry writ large. Mobile and cloud computing will continue to disrupt how IT services are provisioned, as both personal and corporate computing continues to migrate to mobile platforms. However, how strategic is mobility really to today’s workforce and is the opportunity appropriately aligned with IT vendor’s initiatives? When it comes to customer engagement in segments such as retail then, absolutely, mobility initiatives or digital transformation (or whichever buzzword is currently trendy) are strategic and represent critical competitive initiatives. However, what about today’s workforce? Our research suggests that the workforce is increasingly mobile – estimated at approximately one third of the workforce or 1.4 billion workers. And, yes, the adoption/penetration of sophisticated mobile devices continues to scale – in 2015 global shipments of smartphones and tablets reached 1.6B units. However, when looking at how enterprises are truly leveraging these mobile devices to support or enhance mobile workflows the reality is that we are barely out of the starting gates. Outside of task or line workers such as warehouse workers, delivery drivers, retail associates, service technicians who rely on mobile solutions to support very specific and critical workflows, this opportunity has had a very slow burn rate. In fact, VDC’s research suggests that of the overall 1.6B smart device shipments in 2015, only 50M were deployed to support enterprise mobility workflows (this excludes the use of smart devices for email and basic productivity applications).

Yes, enterprise mobility is extremely challenging as is accurately conveying the ROI of many B2B opportunities. As a result we are seeing a shift among larger IT/technology powerhouses and their enterprise mobility initiatives. Standalone (enterprise) mobility practices will be a thing of the past as organizations realize the value of mobile as an enabling technology of a broader initiative (hello, Digital Transformation) rather than a standalone solution. This will represent a huge challenge for some of the pure-plays especially as some mobile capabilities – MDM representing the obvious example – become commoditized to the point that they are given away for free.